Fusion CX Limitedbusiness model
Tap any area to jump to its detail.
Is it a good business, and why? We read the Red Herring Prospectus through the seven domains of John Mullins' framework: the market, the industry, the company's edge and the team behind it. Every rating follows a stated rule, with the evidence shown.
Each domain has its own score; there is no overall score and no buy or sell verdict. Based on the filing dated 12 Oct 2026. This is not investment advice.
Macro-market
Is the overall market big, growing and supported by trends?
Market domain · macro level
The filing states India's manufacturing FDI inflows grew 69% from 2004-14 to 2014-24, exports are expected to reach US$ 1 trillion by 2030, and the IT sector had exports of Rs. 2.68 lakh crore in FY24.
How it was scored: +10: 4 favourable, 0 neutral and 0 unfavourable among 4 statements and outside facts.
Outside facts: 4 facts found about its market and industry that the filing does not give.
Evidence (0 from the filing, 4 independent)
What credible outside sources say
Found independently, about India
+FDI equity inflows in India's manufacturing sector increased by 69% from Rs. 8,37,191 crore (US$ 97.7 billion) during 2004-14 to Rs. 14,14,742 crore (US$ 165.1 billion) during 2014-24.
“The government reports indicate a 69% increase in FDI equity inflows in the manufacturing sector from Rs. 8,37,191 crore (US$ 97.7 billion) during 2004-14 to Rs. 14,14,742 crore (US$ 165.1 billion) during 2014-24.”
IBEF · Primary source · checked 2026-10-31Found independently, about India
+India has 133 unicorn startups as of October 2026, with eight new entrants in 2026.
“India has 133 unicorn startups as of October 2026, with eight new entrants in 2026, marking a 25% increase over the same period last year.”
IBEF · Primary source · checked 2026-10-31Found independently, about India
+Indian exports are expected to reach US$ 1 trillion by 2030.
“According to Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles Mr. Piyush Goyal, Indian exports are expected to reach US$ 1 trillion by 2030.”
IBEF · Primary source · checked 2026-10-31Found independently, about Information Technology
+India's IT sector achieved exports worth Rs. 2.68 lakh crore (US$ 32.2 billion) in FY24 with a workforce of 9.46 lakh employees.
“prominence in the IT sector, achieved exports worth Rs. 2.68 lakh crore (US$ 32.2 billion) in FY24, with a workforce of 9.46 lakh employees.”
IBEF · Primary source · checked 2026-10-31
Micro-market
Is the target customer segment attractive, and does the product beat the alternatives?
Market domain · micro level
The filing states sales grew 36.8% in FY26 and a 2-year CAGR of 35.4% from FY24 to FY26.
How it was scored: +10: 3 favourable, 0 neutral and 0 unfavourable among 3 statements and outside facts; measured figures count double: 2 healthy, 0 to watch, 0 weak.
Outside facts: 3 facts found about its market and industry that the filing does not give.
Worked out from its numbers
- Sales growth
- +36.8%
- Sales CAGR, 2 years
- +35.4%
FY26 on the year before
FY24 to FY26
Evidence (0 from the filing, 3 independent)
What credible outside sources say
Found independently, about IT Enabled Services
+Direct employment in the IT services and BPO/ITeS segment was estimated to reach 5.4 million in FY23 with an addition of 290,000 people.
“Direct employment in the IT services and BPO/ITeS segment was estimated to reach 5.4 million in FY23 with an addition of 290,000 people.”
IBEF · Primary source · checked 2026-11-01Found independently, about IT Enabled Services
+India's data center capacity is projected to double by 2027 and increase five-fold by 2030.
“India's data‑centre capacity is projected to double by 2027 and could increase five‑fold by 2030, driven by strong demand for cloud and AI infrastructure.”
IBEF · Primary source · checked 2026-11-01Found independently, about IT Enabled Services
+India's IT sector revenue is estimated to reach US$ 315.4 billion by FY26, with exports at US$ 246.4 billion.
“As per NASSCOM, industry revenue rose from US$ 167 billion (Rs. 10,42,915 crore) in FY18 to an estimated US$ 315.4 billion (Rs. 27,87,110 crore) in FY26 (till February 2026), with exports at US$ 246.4 billion (Rs. 21,77,829 crore).”
IBEF · Primary source · checked 2026-11-01
Industry
Is the industry structurally attractive: suppliers, buyers, rivals, new entrants and substitutes?
Industry domain · macro level
The filing and the sources we checked say too little about this to judge it.
How it was scored: The facts found for this domain could not be read.
Outside facts: No facts about its market and industry have been found from outside sources yet.
Compared with: the listed companies in its industry group. Classified as Information Technology › IT - Services › IT Enabled Services, 96 listed companies.
Worked out from its numbers
- Listed companies in its industry group
- 96
- Operating margin across the industry group
- 10.9% middle
IT - Services
5.6% to 18.5% for the middle half of 80 companies
Competitive advantage
Can the company keep an edge, and does the business model make economic sense?
Industry domain · micro level
+10: measured figures count double: 5 healthy, 0 to watch, 0 weak.
How it was scored: +10: measured figures count double: 5 healthy, 0 to watch, 0 weak.
Compared with: the listed companies in its industry group. Classified as Information Technology › IT - Services › IT Enabled Services, 96 listed companies.
Worked out from its numbers
- Operating margin
- 16.3%
- Net profit margin
- 9.3%
- Return on equity
- 30.3%
- Debt to equity
- 0.48x
- Cash conversion
- 156% of profit
- Operating margin against listed peers
- 16.3%
- Net profit margin against listed peers
- 9.3%
- Debt to equity against listed peers
- 0.48x
- Cash conversion against listed peers
- 1.56x
FY26; +3.1 points on the year before
FY26
FY26
FY26
operating cash flow ₹264 Cr against net profit ₹170 Cr, FY26
24 of 81 against its sub-industry; their middle value is 10.9%
32 of 71 against its sub-industry; their middle value is 8.4%
75 of 81 against its sub-industry; their middle value is 0.05x
12 of 62 against its sub-industry; their middle value is 0.42x
Team: aspirations
What do the promoters want from this IPO: to sell down or to grow the company?
Team domain
Computed from the filing, promoters aim to grow the company as 0% of proceeds repay debt and all ₹61.1 Cr targets growth, despite selling 29% of shares.
How it was scored: +10: measured figures count double: 2 healthy, 0 to watch, 0 weak.
Worked out from its numbers
- Offer for sale share
- 29% of the issue
- Promoter holding before the IPO
- 98.5%
- Proceeds used to repay debt
- -0%
₹202 Cr goes to selling shareholders, ₹500 Cr to the company
₹61.1 Cr of ₹61.1 Cr for growth (capex, acquisitions, technology, marketing)
Team: execution
Can the team deliver what the industry demands?
Team domain
The filing and the sources we checked say too little about this to judge it.
How it was scored: No fact was found for this domain.
Team: connections
Does the team have the ties across the value chain: customers, suppliers, partners?
Team domain
The filing and the sources we checked say too little about this to judge it.
How it was scored: No fact was found for this domain.
How to read this
What the ratings mean, where the evidence comes from, and what this page is not.
Three kinds of evidence, always labelled
What the company says comes from its own offer document, with the page it came from. It is a claim, not a finding. Worked out from its numbers is arithmetic on the filing's own financial statements and issue terms. Independent sources are outside publications we trust, with the name, tier and date.
How a rating is set
- Every piece of evidence points one way: favourable (+1), neutral (0) or unfavourable (-1). The score is the average of those, times ten, so it runs from -10 to +10.
- It is an average, not a total: twelve favourable facts score the same as four. Only their balance counts.
- Figures worked out from the filing's numbers count double: healthy is +1, to watch is -0.5, weak is -1. A figure and its peer comparison count once.
- The company's own statements and the outside facts about its market and industry are each read by the model, which only says which way a sentence points; every sentence stays visible.
- “Not enough evidence” appears only when nothing at all was found for the domain.
Which outside sources count
Facts about a company's market and industry come from a fixed list: regulators and exchanges (SEBI, NSE, BSE, MCA, RBI), government and industry bodies, credit-rating agencies, and established business press. Blogs, forums, social media and Wikipedia are excluded. Each is kept with the exact sentence it rests on. We do not check what the offer document itself says against the web: that is SEBI's job.
About the framework
The seven domains come from John Mullins' The New Business Road Test, written for new ventures. We adapt each domain to what an IPO document can show. The author has not reviewed or endorsed this analysis. Read it with the filing, not instead of it.