Deepa Jewellers Limited (CIN U74999TG2016PLC109435) has filed a Prospectus with SEBI for an IPO comprising a fresh issue of ₹250 Cr and an offer for sale of ₹210 Cr, priced at ₹168.00 to ₹177.00 per share. In FY26 it reported revenue of ₹1,927 Cr (+37.9% on FY25) and a net profit of ₹105 Cr. Promoters hold 100.0% before the IPO. Our fact-check of its claims found 1 medium or high concern across 73 claims checked.
Read from public SEBI filings; last updated . Not investment advice.
Key signals
Read from the filing. Signals summarise it; they are not a recommendation or investment advice.
1 to review73 claims checked: 0 high, 1 medium concern.
How we rate these
Valuation: P/E at the top of the band: up to 25x good, up to 40x watch, above that concern.
Growth: Sales growth per year: 20% or more good, 8% or more watch, below that concern.
Profitability: Net profit margin: 10% or more good, 4% or more watch, below that concern. The trend note compares operating margin with the year before (1.5 points either way).
Debt: Borrowings / net worth: up to 0.5x good, up to 1.5x watch, above that concern.
Profit into cash: Cash from operations as a share of net profit: 80% or more good, 40% or more watch, below that (or negative) concern.
One-off income: Other and one-off income as a share of pre-tax profit: up to 10% good, up to 30% watch, above that concern. Any one-off item management itself describes moves "good" to "watch".
Where the money goes: Offer for sale as a share of the whole issue: under 40% good, under 75% watch, above that concern. In an offer for sale the money goes to the selling shareholders, not the company.
Red flags: Fact-check results: any high-concern finding is concern, any medium is watch, otherwise good.
Rules are rules of thumb, not a verdict: a fast-growing business can reasonably carry a higher P/E, and some sectors run on debt.
The IPO
What Deepa Jewellers Limited is offering, at what price, and who owns it today. Read from the Prospectus; anything the company hasn't fixed yet shows as pending.
IPO dates announced
Bidding 1 Sep 2026 to 3 Sep 2026.
Fresh issue
₹250 Cr
New money for the company
Offer for sale
₹210 Cr
Existing holders selling; the company gets none
Price band
₹168.00 – ₹177.00
Lot of 84 shares, from ₹14,112
Final offer price
₹177.00
Fixed after bidding closed
Shares today
8.2 Cr
Before the IPO
Face value
₹2
Listing on
BSE & NSEEQ
Bidding
1 Sep 2026 – 3 Sep 2026
Opens – closes
Lead managers
Emkay Global Financial ServicesValmiki Leela Capital
Post-issue market cap divided by FY26 figures from the filing. A loss-making company has no P/E. Total issue size at the top of the band: ₹460 Cr.
Financials
What Deepa Jewellers Limited earned and how, read straight from its Prospectus.
Sales FY26
₹1,927 Cr
+37.9% vs FY25
Net profit FY26
₹105 Cr
5.4% net margin
Net worth
₹238 Cr
Debt / equity 0.47x
Operating cash flow FY26
−₹15 Cr
Business consumed cash
₹ crore · As reported · FY = year ended 31 MarchSource p.73p.74p.258
Metric
FY24
FY25
FY26
Profit & loss
Sales
1,025
1,397
1,927
Sales growth
–
36.4%
37.9%
Operating profit
36
56
146
Operating margin
3.5%
4.0%
7.6%
Other income
1.2
3.1
1.1
Interest
4.0
4.4
6.3
Depreciation
0.29
0.26
0.74
Profit before tax
33
54
140
Profit before tax excl. other & one-off income
32
51
139
Other & one-off income as % of PBT
3.6%
5.7%
0.8%
Tax rate
25.5%
25.5%
25.3%
Net profit
24
41
105
Net margin
2.4%
2.9%
5.4%
EPS (₹)
2.97
4.95
12.78
Balance sheet
Net worth
93
133
238
Borrowings
78
81
111
Total assets
175
218
357
Debt / equity
0.84x
0.61x
0.47x
Return on equity
26.3%
30.5%
44.0%
Cash flow
Cash from operations
4.9
-9.9
-15
Cash from investing
5.8
10
-4.4
Cash from financing
-9.5
-1.5
19
Non-recurring items
One-off items management describes in its own discussion of the results. They are real, but they do not come from day-to-day operations and may not repeat, so an analyst would set them aside when judging the recurring business.
Other
The Company was converted from a private limited company to a public limited company pursuant to a special resolution passed by the shareholders at the extraordinary general meeting held on September 1, 2025.
As printed in the filing's summary financial information, converted to ₹ crore.
₹ crore (per-share figures in ₹), as restated in the filing. Click + to see what a line is made of.Source p.74
Line item
FY24
FY25
FY26
Revenue from Operations
1,025
1,397
1,927
Other income
1.2
3.1
1.1
Total income (I)
1,026
1,400
1,928
Finance cost
4.0
4.4
6.3
Depreciation and amortisation expense
0.29
0.26
0.74
993
1,346
1,787
Cost of materials consumed
1,009
1,251
1,778
Purchase of stock in trade
0.18
86
1.5
Changes in inventories of finished goods and stock in trade
-25
-0.73
-6.5
Employee benefits expense
2.1
1.9
4.1
Other expenses
2.2
3.2
3.6
Restated Profit Before taxes (I-II)
33
54
140
8.3
14
36
Current tax
8.4
14
36
Deferred tax
-0.05
-0.04
-0.09
Restated Profit for the year/Profit After Tax
24
41
105
0.07
0.08
0.07
Other comprehensive income/(loss)
Re-measurement of defined benefit obligations
0.10
0.10
0.10
Income tax effect on the above
-0.02
-0.03
-0.03
Items that will be reclassified to profit or loss (net of tax)
0.00
0.00
0.00
Total comprehensive income for the year
24
41
105
Basic EPS (in absolute ₹ terms)
2.97
4.95
12.78
2.97
4.95
12.78
Restated Earnings per share (EPS) (nominal value of ₹2 each)
₹ crore (per-share figures in ₹), as restated in the filing. Click + to see what a line is made of.Source p.73
Line item
FY24
FY25
FY26
Property, Plant and Equipment (Net)
0.78
0.62
2.3
1.0
0.84
10
ASSETS
Non-Current Assets
Capital Work in progress
0.00
0.00
2.2
Intangible Assets (Net)
0.02
0.01
0.09
Right-of-use assets
0.00
0.00
5.5
Financial Assets
Other Financial Assets
0.00
0.00
0.02
Deferred Tax Assets (Net)
0.20
0.21
0.27
Inventories
72
83
87
Trade Receivables
88
132
252
Cash and Cash Equivalents
1.2
0.10
0.10
174
217
347
Current Assets
Contract Assets
0.10
0.77
0.08
Financial Assets
Bank balances other than (ii) above
10
0.00
0.00
Other Financial Assets
0.27
0.00
0.00
Other Current Assets
1.2
1.5
5.2
Current Tax Assets (Net)
0.00
0.00
1.7
TOTAL ASSETS
175
218
357
Equity Share capital
4.1
4.1
16
Other Equity
88
129
222
93
133
238
EQUITY AND LIABILITIES
Equity
Borrowings
41
38
44
41
39
49
Liabilities
Non-current Liabilities
Financial Liabilities
Lease Liabilities
0.00
0.00
4.9
Other financial Liabilities
0.00
0.00
0.00
Provisions
0.35
0.33
0.35
Borrowings
37
43
67
0.00
0.00
0.00
Current Liabilities
Contract Liabilities
3.5
1.2
0.72
Financial Liabilities
Lease Liabilities
0.00
0.00
0.73
Trade Payables
Total outstanding dues of creditors other than MSME
0.03
0.60
0.09
41
46
70
Other Financial Liabilities
0.05
0.16
0.76
Other Current Liabilities
0.24
0.24
0.38
Provisions
0.03
0.04
0.03
Current tax Liabilities (net)
0.00
1.1
0.00
Total Liabilities
82
84
119
TOTAL EQUITY AND LIABILITIES
175
218
357
₹ crore (per-share figures in ₹), as restated in the filing. Click + to see what a line is made of.Source p.258
Line item
FY24
FY25
FY26
Restated Profit before tax
33
54
140
Operating profit before working capital changes
36
56
147
4.9
-9.9
-15
Adjustments for:
Depreciation and amortization expenses
0.29
0.26
0.74
Finance costs
4.0
4.4
6.3
Forex gain or loss
-0.03
-2.9
-0.10
Interest Income
-1.1
-0.13
0.00
Changes in Working Capital
(increase)/decrease in inventories
-27
-11
-4.6
(increase)/decrease in trade receivables
1.9
-43
-121
(increase)/decrease in other assets
-0.70
-0.30
1.0
(increase)/decrease in other financial assets
0.12
0.27
-0.02
increase/(decrease) in trade payables
-0.02
3.5
-0.41
increase/(decrease) in other financial liabilities
0.01
0.11
0.60
increase/(decrease) in provisions
0.09
0.09
0.11
increase/(decrease) in other liabilities
0.04
-0.00
0.14
(increase)/decrease in contract asset
-0.06
-0.68
0.70
increase/(decrease) in contract liabilities
3.4
-2.3
-0.48
Cash flow (used in) / generated from operating activities
14
3.0
24
Direct taxes paid (net of refund)
-8.9
-13
-38
5.8
10
-4.4
Payment for Purchase of property, plant and equipment & CWIP
-0.28
-0.10
-4.3
Payment for Purchase of Intangible Assets
-0.00
0.00
-0.09
Interest Income
1.1
0.13
0.00
- Changes in other bank balances 102.20 50.00
-9.5
-1.5
19
Proceeds from current borrowings
-4.2
5.7
25
Proceeds from non current borrowings
106
97
40
Repayments of non current borrowings
-108
-100
-34
Repayment of principal portion of lease liabilities
0.00
0.00
-0.51
Finance costs
-4.0
-4.4
-6.0
Transaction cost on issue of shares
0.00
0.00
-4.7
Net increase/ (decrease) in cash and cash equivalents (A+B+C)
1.2
-1.1
0.01
Cash and cash equivalents at the beginning of the period
0.03
1.2
0.10
Cash and cash equivalents at the end of the year
1.2
0.10
0.10
-5.5
2.9
30
Cash and cash equivalents includes:
Cash on hand
0.02
0.03
0.01
Balances with banks in current accounts
1.2
0.07
0.09
Balance at the beginning of the year
83
78
81
Proceeds from long-term borrowings
106
97
40
Proceeds from short term borrowings
-0.26
10
31
Repayment of borrowings
-108
-100
-34
Interest expense paid
-3.9
-4.3
-5.9
Discounted cash flow
What Deepa Jewellers Limited's cash flow would be worth today. Change the rate, time period or growth to see how sensitive the answer is.
% / yr
years
% / yr
Worth today (10 years of cash)
₹1,650 Cr
Per share
₹171.61
Top of the price band
₹177.00
DCF value is 3.0% below it.
Projected cash flow (₹ Cr) Worth today at 11% a yearAlong the bottom: years from now
Starts from FY26 net profit of ₹105 Cr, grown 20% a year (based on revenue growth FY24–FY26, capped at 20%) and discounted at 11% a year, with no value counted beyond year 10. Per share uses the shares outstanding after the IPO at the top of the band. A simple illustration from the filing's numbers, not a forecast or investment advice; small changes to the rate or growth move the answer a lot.
The short version
Start here. The story in a few minutes, with every fact tied to the page it came from.
Forget the hype: the IPO of Deepa Jewellers Limited is shadowed by serious legal clouds. Our investigation dives into the filings, revealing concerning litigation proceedings that investors need to understand before making any decisions.
Company Formation and Key Changes
The entity underwent a significant corporate transformation, converting from a private limited company to a public limited company on September 1, 2025, and changing its name to Deepa Jewellers Limited.
Read more · 4 points, 6 supporting facts
The entity underwent a significant corporate transformation, converting from a private limited company to a public limited company on September 1, 2025, and changing its name to Deepa Jewellers Limited.
Conversion to a public limited company and name change occurred on September 1, 2025.p.224
The Memorandum of Association was amended to reflect the name change, and the face value of the Equity Shares was subdivided from ₹10 each to ₹2 each on September 1, 2025.
Clause I of the Memorandum of Association was amended on September 1, 2025, to reflect the name change.p.225
Clause V of the Memorandum of Association was amended on November 10, 2025, to subdivide the face value of Equity Shares from ₹10 each to ₹2 each.p.225
The authorized share capital saw a substantial increase, rising from ₹4,50,00,000 to ₹25,00,00,000, which represented a shift in the total number of equity shares.
The authorized share capital increased from ₹4,50,00,000 divided into 2,25,00,000 Equity Shares of ₹2 each to ₹25,00,00,000 divided into 12,50,00,000 Equity Shares of ₹2 each.p.225
The company demonstrated growth by crossing key turnover thresholds, first exceeding ₹500.00 Crore in 2022 and subsequently crossing ₹1,000.00 Crore in 2024.
The company crossed an annual turnover of ₹500.00 Crore in 2022.p.225
The company crossed an annual turnover of ₹1,000.00 Crore in 2024.p.225
Share Capital Structure and Promoter Holdings
We need to look closely at who controls the company. Ashish Agarwal holds a significant stake, controlling 48.79% of the Pre-Offer Equity Share Capital and 35.45% of the Post-Offer Share Capital.
Read more · 4 points, 4 supporting facts
We need to look closely at who controls the company. Ashish Agarwal holds a significant stake, controlling 48.79% of the Pre-Offer Equity Share Capital and 35.45% of the Post-Offer Share Capital.
Ashish Agarwal holds 48.79% of the Pre-Offer Equity Share Capital and 35.45% of the Post Offer Share Capital.p.95
Seema Agarwal also maintains a controlling position, holding 48.78% of the Pre-Offer Equity Share Capital and 35.45% of the Post Offer Share Capital.
Seema Agarwal holds 48.78% of the Pre-Offer Equity Share Capital and 35.45% of the Post Offer Share Capital.p.95
The promoter group collectively controls the company, as their combined shareholding amounts to 100.00% of the issued, subscribed, and paid-up share capital, with 72.98% held in the Post Offer Share Capital.
The total promoter group shareholding is 100.00% of the issued, subscribed and paid-up share capital, comprising 72.98% of the Post Offer Share Capital.p.95
Despite the structure, a significant transfer occurred: a transfer of 250 Equity Shares from Devak Nandan Agarwal (HUF) to Ashish Agarwal took place on June 2, 2025, for a consideration of ₹350 per share.
A Transfer from Devak Nandan Agarwal (HUF) to Ashish Agarwal occurred on June 2, 2025, involving 250 Equity Shares for a transfer price of ₹350 per share.p.96
Revenue Concentration and Market Dependency
A major red flag is the extreme dependency on a select few customers. The top 10 customers accounted for a staggering 64.67% of the company's revenue in Fiscal 2026, a figure that has remained high, at 63.27% in Fiscal 2025, and even 67.36% in Fiscal 2024.
Read more · 3 points, 3 supporting facts
A major red flag is the extreme dependency on a select few customers. The top 10 customers accounted for a staggering 64.67% of the company's revenue in Fiscal 2026, a figure that has remained high, at 63.27% in Fiscal 2025, and even 67.36% in Fiscal 2024.
Top 10 customers accounted for 64.67% of revenue in Fiscal 2026, 63.27% in Fiscal 2025, and 67.36% in Fiscal 2024.p.25
This dependency is compounded by geographic risk. The company's entire business operation and revenue generation are heavily concentrated in Southern India, accounting for 94.37% of total revenue in Fiscal 2026.
Business operations and revenue generation are concentrated in Southern India, accounting for 94.37% of total revenue in Fiscal 2026.p.26
This regional focus exposes the company to severe external threats. The business is vulnerable to economic, geopolitical, and local market risks stemming from its reliance on the Southern Indian market.
Exposure to economic, cultural, geopolitical, and local market risks due to reliance on the Southern Indian market.p.26
Low concern
Promoter Control and Share Acquisition History
We examine the key individuals involved in promoting the company. The documentation identifies Ashish Agarwal, Seema Agarwal, and Dev Agarwal as key figures within the promoter structure.
Read more · 4 points, 7 supporting facts
We examine the key individuals involved in promoting the company. The documentation identifies Ashish Agarwal, Seema Agarwal, and Dev Agarwal as key figures within the promoter structure.
Ashish Agarwal is identified as a Promoter Selling Shareholder.p.101
Seema Agarwal is identified as a Promoter Selling Shareholder.p.101
The filing details the weighted average price at which equity shares were acquired by the promoters over the last year. This data is crucial for understanding the market entry point for these key shareholders.
The weighted average price at which Equity Shares were acquired by Promoters in the last one year is detailed for Ashish Agarwal, Seema Agarwal, and Dev Agarwal.p.101
We look at the cost basis for these acquisitions. The material specifies the average cost of acquisition of Equity Shares, noting the face value associated with Ashish Agarwal and Seema Agarwal, and the face value for Dev Agarwal.
Ashish Agarwal and Seema Agarwal have a face value of ₹2 per share for the average cost of acquisition.p.101
Dev Agarwal has a face value of ₹2 per share for the average cost of acquisition.p.101
The structure shows a significant finding regarding the Promoter Group. The material indicates that the Promoter Group, which includes Chandrakala Agarwal, holds a negligible shareholding in the company.
The Promoter Group, which includes Chandrakala Agarwal, holds a negligible shareholding in the company.p.102
Bottom line
In summary, the journey of Deepa Jewellers Limited involved significant corporate restructuring and notable growth in turnover. However, the analysis reveals critical risks, including extreme dependency on a small number of customers and heavy concentration in the Southern Indian market. Furthermore, the control structure shows a consolidated promoter group, alongside specific share transfer activities that warrant close scrutiny.
Red flags & fact-checks
We looked up selected claims from the filing (promoters, court cases, subsidiaries) on the open web. Here is what we found.
MediumLitigation
Deepa Jewellers Limited
70% confidence
What the filing says
The filing of the Draft Red Herring Prospectus does not absolve the Company from any liabilities under the Companies Act, 2013, or the requirement of obtaining statutory and/or SEBI clearances.
The search results point to various filings and information related to Deepa Jewellers Limited, including a Red Herring Prospectus and mentions of litigation proceedings. One result specifically mentions the need to refer to documentation for details on outstanding litigation proceedings, which is relevant to the claim.
25 Aug 2026 ... # Calculated on the basis of total Equity Shares held and such number ... For further details of the outstanding litigation proceedings, see “ ...
31 Aug 2026 ... DEEPA JEWELLERS LIMITED's last Annual General Meeting (AGM) was held on Sep 30, 2025 as per records from Ministry of Corporate Affairs (MCA).
Trading Members of the Exchange are hereby informed that effective from September 08, 2026, the Equity Shares of Deepa Jewellers Ltd (Scrip Code: 544903) are ...
The current status of the company is Active. It is classified as Public ... legal case file and filed against DEEPA JEWELLERS LIMITED. Click here to ...
The gems and jewellery industry in India is a significant economic contributor, characterized by a mix of large manufacturers, exporters, and online wholesalers serving both domestic and international markets. The industry's value chain involves stages from mineral mining to refining, manufacturing, and distribution to various retail segments. The B2B segment showed strong growth, with market size expanding substantially between FY22 and FY26, primarily driven by rising gold prices. The market structure features a division between large and small wholesalers, and the industry is influenced by factors such as gold prices, consumer sentiment, and the adoption of digital transformation.
The text discusses various aspects of the gems and jewellery industry, including market segmentation, regional consumption patterns, and consumer trends. It highlights that the southern region has the highest market share in jewellery consumption, and the industry is projected to grow significantly between 2025 and 2030. Furthermore, it details the structure of the retail market, noting the dominance of jewellery retail chains in the South Indian segment, and outlines several demand drivers such as festivals, rising disposable income, financial security perception, and government support. The text also covers challenges like raw material import dependence and regulatory risks, alongside various government regulations concerning gold and jewellery.
This section compares select key players within the domestic Indian B2B gems and jewellery industry using data sourced from various public sources. It details the evolution of the gems and jewellery retail industry, tracing its development from family-based standalone jewellers to organized retail brands. The text also outlines the value chain for gold and diamond processing, which involves stages from mineral mining and refining to various intermediaries and final retail outlets. Furthermore, it discusses the impact of government reforms, such as GST and BIS hallmarking, on the formalization and growth of the jewellery retail sector.
The diamond value chain involves a progression from mining to independent producers, then to manufacturers, polishers, and jobbers, before reaching consumers through various retail channels. The Indian jewellery sector is distinguished by the generational knowledge of Indian jewellers, superior polishing and cutting techniques, and the manual work of craftsmen, which contributes to high exports and foreign exchange reserves. The B2B gems and jewellery industry in India showed strong growth, with market size expanding significantly between FY22 and FY26, driven by rising gold prices and demand. Key players operate from major hubs like Mumbai, Surat, Jaipur, and Chennai, offering integrated supply chains and export scalability.
Key points (43)
The gems and jewellery industry in India is a significant contributor to the country's economy, featuring a large domestic market and a substantial export-oriented sector. p.133
Major players in the industry operate from hubs such as Mumbai, Surat, Jaipur, and Chennai, offering integrated supply chains, design customization, and export scalability. p.133
Digital transformation, including e-commerce platforms, virtual try-ons, and AI-powered personalization, is reshaping bulk ordering and cross-border trade in the B2B gems and jewellery space. p.133
The value chain for gold and diamond industry involves mining, extraction, refining, and subsequent sales through independent jobbers, manufacturers, and exporters. p.133
The B2B gems and jewellery industry grew at a Compound Annual Growth Rate (CAGR) of 24.6% between fiscal years 2022 and 2026. p.133
The market size for the B2B gems and jewellery industry increased from ₹3,3,000.00 Crore in FY22 to ₹7,30,100.00 Crore in FY26. p.133
The industry witnessed a compound annual growth rate (CAGR) of 24.6% between FY22 and FY26. p.133
The B2B gems and jewellery industry is expected to sustain moderated growth with a projected CAGR of 2–3% from FY26 to FY30. p.133
B2B suppliers strategically position themselves between gold dealers/traders and downstream buyers to add value through manufacturing expertise and quality assurance. p.134
Outsourced manufacturing dominates the landscape of the gems and jewellery industry, accounting for a 70-75% share in fiscal 2026. p.135
Large B2B wholesalers hold a value share of 20-25% in the B2B gems and jewellery market for fiscal 2026. p.136
Small B2B wholesalers command a larger portion of the market with a share of 75-80% in the B2B gems and jewellery market for fiscal 2026. p.136
Gold jewellery has traditionally dominated the gems and jewellery retail industry with 80-85% market share in India. p.137
Jewellery retail chains gained market share from standalone stores, growing from 30-35% in fiscal 2020 to 37-42% as of fiscal 2026. p.137
The share of online retail in the overall gems and jewellery retail industry is estimated to have grown to 5-7% in fiscal 2026. p.137
The share of online revenue in the overall Indian gems and jewellery retail industry is projected to increase to 9-11% in fiscal 2030. p.137
The market share for ornaments, necklaces, bangles, chains, earrings, and finger rings is reported in ranges from 15-20% to 5-15% across different categories. p.138
The southern region has the highest market share in jewellery consumption, accounting for 38-43% market share. p.138
The gems and jewellery retail industry in South India is projected to grow at a CAGR of 13-15% between fiscal years 2025 and 2030. p.138
Jewellery retail chains account for 54-59% share of the south Indian gems and jewellery market in fiscal 2026. p.139
Jewellery retail chains are expected to increase their share to 58-63% by fiscal 2030, while standalone stores are expected to decline to 38-43%. p.139
The Indian gold jewellery retail industry is valued at ₹10,61,900.00 Crore in fiscal 2026 with a demand of 721 tonnes of gold. p.140
The gold retail industry is expected to log a CAGR of 12-14% from fiscal 2025 to fiscal 2030 and reach a size of Rs. 12,000-12,500 billion by fiscal 2030. p.140
The industry faces challenges related to the availability of raw materials, as a large percentage of required raw materials are imported. p.141
The government allows 100% FDI in the gems and jewellery industry under the automatic route. p.142
The implementation of GST simplified taxation for manufacturers and wholesalers by unifying indirect taxes. p.142
The government mandated the Hallmarking Unique ID (HUID) code for gold jewellery and other items in April 2023. p.142
The government set up the Gem and Jewellery Skill Council in 2012 to promote skill development in the industry. p.142
The government reduced the gold import duty from 15% to 6% in July 2024, which reduced procurement costs for jewellers. p.142
The RBI regulates gold imports and authorizes select banks to import gold into India. p.142
The value chain for gold and diamond industry starts with the mining of these minerals. p.147
Gold after mining goes for extraction and refining before reaching independent jobbers, manufacturing firms/players, and exporters through gold dealers and traders. p.147
Till the 1990s, the gems and jewellery industry mainly consisted of family-based standalone jewellers offering a limited set of designs and credit schemes. p.147
The introduction of the BIS gold hallmarking scheme occurred in the year 2000, leading some jewellery retail chains to offer hallmarked jewellery. p.147
Government reforms since 2011, including GST (2017), mandatory BIS hallmarking, and digital KYC/PAN norms, have accelerated the formalization and organized growth of India's jewellery retail industry. p.147
Diamonds move from independent producers to manufacturers, who then sell to polishers, who in turn sell to jobbers, jewellery manufacturers, and exporters. p.148
The Indian gems and jewellery sector is acclaimed globally due to the superior techniques used by jewellers for polishing and cutting. p.148
High diamond processing leads to increased exports and boosts the country's foreign exchange reserves. p.148
Aggregate revenues of leading companies in the jewellery sector increased significantly from ₹2,5,546.00 Crore in FY20 to ₹4,49,622.00 Crore in FY25. p.149
Organised manufacturers often outsource 70–75% of manufacturing to smaller unorganised manufacturers to combine reliability and scale. p.151
The B2B gems and jewellery market is characterized by a split where large wholesalers hold 20-25% of the market share, while small wholesalers command 75-80%. p.152
Retailers depend on B2B suppliers for order execution speed through the use of manufacturing automation, CAD/CAM prototyping, and just-in-time (JIT) production models. p.152
Retailers rely on B2B suppliers to provide working capital relief through metal-on-loan facilities and consignment-based models. p.152
History & corporate structure
How the company came to be: key milestones, subsidiaries, acquisitions and restructurings.
The company, originally incorporated as Deepa Jewellers Private Limited, converted to a public limited company on September 1, 2025, and its name was changed to Deepa Jewellers Limited following a special shareholder resolution. The registered office address was changed on November 28, 2025, for operational convenience. The Memorandum of Association has undergone several amendments, including changes to the name, the subdivision of equity share face value, and increases in the authorized share capital. The company has experienced several milestones related to product diversification, turnover crossing certain thresholds, and investment in manufacturing machinery. The company currently has no significant financial or strategic partnerships and no subsidiaries or joint venture companies.
This section details the directorship and governance structure of the company, listing various directors, their designations, qualifications, and tenure. It outlines the relationship between the promoters and directors, confirms that no directors have been involved in certain transactions, and specifies the terms for their appointment and remuneration. Furthermore, it clarifies the directors' interests, including personal guarantees and loans extended to the company, and details a lease agreement with one of the directors for the company's registered office.
This section details recent corporate activities, including a lease agreement entered into with Ashish Agarwal, which involves monthly payments to him. It outlines changes to the Board within the preceding three years, detailing the name and designation changes for several individuals. The company affirms its compliance with corporate governance requirements under the Companies Act, 2013, and SEBI Listing Regulations. The company has established several Board-level committees, including Audit, Nomination and Remuneration, Stakeholders’ Relationship, Corporate Social Responsibility, and Risk Management, in addition to an IPO committee. Various committees have specific terms of reference related to financial oversight, director appointments, shareholder grievances, and compliance with securities laws.
The section details the constitution and terms of reference for the Corporate Social Responsibility Committee and the Risk Management Committee, including the composition of their members. It outlines the responsibilities delegated to these committees, such as formulating CSR policies and monitoring risk management systems. Furthermore, the text provides an organizational chart showing the reporting structure, lists various Key Managerial Personnel and Senior Management, and discusses aspects related to their tenure, service contracts, and compensation arrangements.
This section details the interests of the Key Managerial Personnel and Senior Management, noting that they have outstanding loans from the company. It outlines several lease agreements entered into with Ashish Agarwal concerning the company's registered and proposed facilities, requiring monthly payments. The section also lists changes in Key Managerial Personnel and Senior Management appointments and resignations within the last three years. Furthermore, it identifies the Promoters, including Ashish Agarwal, Seema Agarwal, and Dev Agarwal, along with their respective shareholding percentages. The document also details various disclosures regarding the Promoters' interests, transactions, and relationships with other entities.
The company has established criteria for identifying group companies based on related party transactions and materiality policies, concluding that no group companies were identified. The dividend policy is subject to board and shareholder recommendations, considering various financial, internal, and external factors. The company has not declared or paid any dividends during the Fiscal years 2026, 2025, and 2024, nor has it declared dividends since April 1, 2026, until the date of the Prospectus. Bidders are cautioned against relying on past dividends for future performance expectations.
Key points (71, showing 60)
The company was originally incorporated as ‘Deepa Jewellers Private Limited’ under the Companies Act, 2013 pursuant to a certificate of incorporation dated May 5, 2016. p.224
The company was converted from a private limited company to a public limited company on September 1, 2025, and the name was changed to Deepa Jewellers Limited. p.224
A fresh certificate of incorporation was issued on September 15, 2025, following the name change to the public limited company. p.224
The registered office of the company changed on November 28, 2025, to facilitate operational convenience. p.224
Clause I of the Memorandum of Association was amended on September 1, 2025, to reflect the name change from ‘Deepa Jewellers Private Limited’ to ‘Deepa Jewellers Limited’. p.225
Clause V of the Memorandum of Association was amended on November 10, 2025, to subdivide the face value of Equity Shares from ₹ 10 each to ₹ 2 each. p.225
The authorized share capital was increased on November 10, 2025, from ₹4,50,00,000 divided into 2,25,00,000 Equity Shares of ₹2 each to ₹25,00,00,000 divided into 12,50,00,000 Equity Shares of ₹2 each. p.225
The company diversified its product portfolio by initiating the supply of CNC machine-cut bangles and kadas for men in 2020. p.225
The company crossed an annual turnover of ₹500.00 Crore in 2022. p.225
The company crossed an annual turnover of ₹1,000.00 Crore in 2024. p.225
The company ordered machinery including a real wax 3-D printer, vacuum pressure casting machine, and induction melting machine in 2025 for setting up an in-house manufacturing facility. p.225
The company expanded its geographical market presence by setting up a branch office in Vijayawada, Andhra Pradesh. p.225
No material acquisition or divestments of business/undertakings were undertaken in the last 10 years preceding the date of the Prospectus. p.226
The Promoters issued personal guarantees in relation to loans availed by the company with YES Bank Limited. p.226
As of the date of the Prospectus, the company has no holding company, subsidiary company, or joint venture/associate company. p.227
The Board of Directors comprises 6 Directors, including 2 Executive Directors, 1 Non-Executive Director Non-Independent Director, and 3 Independent Directors. p.228
Ashish Agarwal is the Chairman and Managing Director, with a term of three years effective from September 1, 2025. p.228
Dev Agarwal is a Whole-Time Director, with a term of three years effective from September 1, 2025. p.228
Seema Agarwal is a Non-Executive Non-Independent Director. p.228
Komal Agarwal is an Independent Director with a DIN of 06955025. p.229
Grandhi Vittal is an Independent Director with a DIN of 06838705. p.229
Ashish Agarwal is the Chairman and Managing Director and has been associated with the Company since incorporation. p.230
Dev Agarwal is the Whole-Time Director and has been associated with the Company since March 25, 2021. p.230
The Board resolution dated September 19, 2025, authorized Independent Directors to receive sitting fees for board and committee meetings. p.232
The Company does not currently have any subsidiaries or associate companies. p.232
Ashish Agarwal is entitled to a basic salary of ₹ 12.00 per annum for the Chairman and Managing Director role. p.232
Dev Agarwal is entitled to a basic salary of ₹ 9.00 per annum for the Whole-Time Director role. p.232
The Company has paid a total compensation of ₹80.00 Lakh to Ashish Agarwal in Fiscal 2026. p.232
The Company has paid a total compensation of ₹6.90 Lakh to Komal Agarwal in Financial Year 2026. p.232
The Company has paid a total compensation of ₹6.90 Lakh to Sirisha Chintapalli in Financial Year 2026. p.232
The Company has paid a total compensation of ₹6.50 Lakh to Grandhi Vittal in Financial Year 2026. p.232
The Board was authorized to borrow money exceeding the aggregate of paid-up capital and free reserves, apart from temporary loans from bankers, up to ₹250.00 Crore. p.233
The Company has no contingent or deferred compensation payable to its Directors that does not form part of their remuneration. p.233
The Company has entered into a lease agreement with Ashish Agarwal for the Registered Office commencing November 28, 2025. p.233
Dev Agarwal was appointed as Whole-time Director on September 1, 2025. p.234
Komal Agarwal was appointed as an Independent Director on September 1, 2025. p.234
A lease agreement was entered into with Ashish Agarwal dated November 28, 2025, for a period of 9 years and 11 months, requiring monthly payments of ₹3.60 Lakh. p.234
Ashish Agarwal was appointed as Chairman and Managing Director on September 1, 2025. p.234
Sirisha Chintapalli was appointed as an Independent Director on September 1, 2025. p.234
Grandhi Vittal was appointed as an Independent Director on September 1, 2025. p.234
The company is required to comply with corporate governance provisions of the Companies Act, 2013 and SEBI Listing Regulations immediately upon listing. p.234
The company has constituted Board-level committees including Audit, Nomination and Remuneration, Stakeholders’ Relationship, Corporate Social Responsibility, and Risk Management, along with an IPO committee. p.234
The Audit Committee was constituted by a Board resolution passed on September 19, 2025. p.235
The Corporate Social Responsibility Committee was constituted by the Board on July 20, 2018. p.239
The Corporate Social Responsibility Committee was re-constituted by the Board on September 19, 2025. p.239
The Risk Management Committee was constituted by the Board on September 19, 2025, and re-constituted on November 28, 2025. p.239
The Risk Management Committee meetings shall be conducted such that no more than two hundred and ten days shall elapse between any two consecutive meetings. p.240
The Chief Financial Officer, Srinivas Kamoji Gunupudi, has been associated with the Company since October 17, 2025. p.242
The Company Secretary and Compliance Officer, Vandana Modani, has been associated with the Company since November 28, 2025. p.242
The Manager - Studded Jewellery Operations, Kondetewar Anil Reddy, has been associated with the Company since August 1, 2016. p.243
The Assistant Company Secretary, Aayush Agrawal, has been associated with the Company since June 23, 2025. p.243
The Manager - Plain Gold Jewellery Operations, Nitin Agarwal, has been associated with the Company since August 1, 2016. p.243
The HR Manager, Velvaluri Madhuri Sunil, has been associated with the Company since June 23, 2025. p.243
The Manager - Vijayawada Operations, Mekalwar Sridhar Reddy, has been associated with the Company since October 1, 2021. p.243
Vandana Modani was appointed as the Company Secretary and Compliance Officer on November 28, 2025. p.244
Aayush Agrawal changed designation from Company Secretary and Compliance Officer to assistant company secretary. p.244
Srinivas Kamoji Gunupudi was appointed as the Chief Financial Officer on October 17, 2025. p.244
Mekalwar Sridhar Reddy was appointed as Manager - Vijayawada Operations on November 1, 2025. p.244
Aayush Agrawal was appointed as the Company Secretary and Compliance Officer on June 23, 2025. p.244
Velvaluri Madhuri Sunil was appointed as HR Manager on June 23, 2025. p.244
The IPO terms and where the money goes
Cover & definitions
Headline offer terms and the glossary the rest of the document relies on.
The issuer is Deepa Jewellers Limited, a public limited company incorporated under the Companies Act, 2013. The company's registered office is located in Hyderabad, Telangana, India. The definitions section details various terms related to the offer process, including the parties involved, the nature of the shares, and the process for bid submission. Key personnel such as the Chairman and Managing Director, Chief Financial Officer, and Company Secretary are identified.
Key points (5)
The company is Deepa Jewellers Limited, a public limited company incorporated under the Companies Act, 2013. p.5
The Registered Office of the company is ground floor and first floor, door no. 3-6-343 & 344, Basheerbagh, Himayathnagar, Hyderabad-500029, Telangana, India. p.5
The statutory auditors of the company are NSVR & Associates LLP, Chartered Accountants with firm registration number: 008801S/S200060. p.5
The Offer involves the allotment of Equity Shares pursuant to a Fresh Issue and the transfer of Offered Shares pursuant to an Offer for Sale. p.8
The book running lead managers for the Offer are Emkay Global Financial Services Limited and Valmiki Leela Capital Private Limited. p.9
The offer
How many shares are being sold, by whom, and on what terms.
This section details various terms related to the subscription process for the offer, including definitions for different types of bidders, intermediaries, and relevant regulatory documents. It specifies which intermediaries are designated for different types of bids, outlines the process for handling bids via the UPI mechanism, and defines various components of the offer such as the price band and the various portions of the offer. It also lists the relevant agreements and circulars governing the offer.
This section primarily defines various terms and abbreviations used within the document, covering aspects related to trading days, accounting standards, various financial instruments, legal entities, and industry-specific terms. It includes definitions for terms like 'Working Day', different types of Alternative Investment Funds (AIFs), various financial regulations, and definitions for entities such as the RBI and SEBI. Furthermore, it lists various financial and technical metrics like KPIs, such as Revenue from operations, EBITDA margin, and various holding periods.
This section outlines various conventions regarding the use of geographical references and financial data within the Prospectus. It specifies that references to India and its territories pertain to the Republic of India and its possessions, and similarly for the USA and its territories. The financial information provided is restated in accordance with various sections of the Companies Act, SEBI ICDR Regulations, and ICAI Guidance Notes. Furthermore, it details differences between various accounting standards (Ind AS, US GAAP, IFRS) and cautions readers about the lack of reconciliation between these standards. The section also addresses rounding practices for figures and clarifies that certain percentage amounts are derived from restated financial information or non-GAAP measures.
Key points (47)
Designated Intermediaries for UPI Bidders include Syndicate, sub-syndicate, Registered Brokers, CDPs, and RTAs. p.10
Designated Intermediaries for QIBs and NIIs with an application size over ₹5.00 Lakh include SCSBs, Syndicate, sub-syndicate, Registered Brokers, CDPs, and CRTAs. p.10
Designated RTA Locations details are available on the websites of the Stock Exchanges (www.bseindia.com and www.nseindia.com) and are updated from time to time. p.10
Details of Designated SCSB Branches are available on the website of SEBI. p.10
The draft red herring prospectus dated December 29, 2025, did not contain complete particulars of the price at which the Equity Shares will be Allotted and the size of the Offer. p.10
Eligible FPIs are defined as FPIs that were eligible to participate in the Offer in terms of applicable laws other than individuals, corporate bodies, and family offices. p.10
Escrow Accounts are 'no-lien' and 'non-interest bearing' accounts opened with the Escrow Collection Bank(s) in which Anchor Investors transferred money. p.10
The Escrow Collection Bank in this context is ICICI Bank Limited. p.10
The First Bidder is the bidder whose name was mentioned in the Bid cum Application Form or Revision Form, or the first holder of the beneficiary account in joint bids. p.10
The Fresh Issue involves a fresh issue of 1,41,24,293 Equity Shares with a face value of ₹2 each, at ₹177 per Equity Share (including a premium of ₹175 per Equity Share), aggregating to ₹250.00 Crore. p.10
The General Information Document was prepared and issued in accordance with the circular (SEBI/HO/CFD/DIL1/CIR/P/2020/37) dated March 17, 2020, issued by SEBI, suitably modified and updated. p.10
Gross Proceeds are the proceeds from the Fresh Issue available to the Company. p.11
Mobile Apps listed on the website of SEBI may be used by UPI Bidders to submit Bids using the UPI Mechanism. p.11
CARE Ratings Limited is the Monitoring Agency appointed pursuant to the Monitoring Agency Agreement. p.11
The Mutual Fund Portion is 5% of the Net QIB Portion or 2,59,727 Equity Shares, available for allocation to Mutual Funds only on a proportionate basis. p.11
Net Proceeds are the proceeds from the Fresh Issue less the Company’s share of the Offer related expenses. p.11
Non-Institutional Portion is not less than 15% of the Offer, consisting of 38,95,895 Equity Shares, available for allocation to Non-Institutional Bidders. p.11
The Offer involves a Fresh Issue of 1,41,24,293 Equity Shares aggregating to ₹250.00 Crore and an Offer for Sale of 1,18,48,340 Equity Shares aggregating to ₹209.72 Crore by Promoter Selling Shareholders. p.11
The Offer Agreement was dated December 29, 2025, among the Company, Promoter Selling Shareholders, BRLMs, and the Registrar to the Offer. p.11
The Floor Price is the lower end of the Price Band, set at ₹168 per Equity Share. p.12
The Offer Price is ₹177 per Equity Share for successful Bidders other than Anchor Investors. p.12
The Price Band has a minimum price of ₹168 per Equity Share (Floor Price) and a maximum price of ₹177 per Equity Share (Cap Price). p.12
The Price Band and minimum Bid Lot were decided in consultation with the Book Running Lead Managers and were published in various newspapers. p.12
The Offer for Sale involves the sale of 1,18,48,340 Equity Shares of face value ₹2 each at ₹177 per Equity Share (including a premium of ₹175 per Equity Share), aggregating to ₹209.72 Crore by Promoter Selling Shareholders. p.12
Working Day is defined as all trading days of the Stock Exchanges excluding Sundays and bank holidays as per the circulars issued by SEBI. p.15
Aadhaar is defined as a 12-digit unique identity number issued by the Unique Identification Authority of India to residents of India. p.15
Category I AIFs are defined as AIFs who are registered as “Category I Alternative Investment Funds” under the SEBI AIF Regulations. p.15
FPIs are defined as foreign portfolio investors who have been registered as “Category I Foreign Portfolio Investors” under the SEBI FPI Regulations. p.15
Financial Year (FY) is defined as the period of twelve months ending on March 31 of that particular year, unless stated otherwise. p.16
FPIs are defined as a foreign portfolio investor who has been registered pursuant to the SEBI FPI Regulations. p.16
OCBs are defined as a company, partnership, society or other corporate body owned directly or indirectly to the extent of at least 60% by NRIs including overseas trusts in which not less than 60% of the beneficial interest is irrevocably held by NRIs directly or indirectly and which was in existence on October 3, 2003, and immediately before such date had taken benefits under the general permission granted to OCBs under the FEMA. OCBs are not allowed to invest in the Offer. p.17
The Registrar and Share Transfer Agents are defined as the registrar and share transfer agents registered with SEBI and eligible to procure Bids at the Designated RTA Locations in terms of circular no. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015, issued by SEBI. p.17
The RBI is defined as the Reserve Bank of India. p.17
The SEBI Act is defined as the Securities and Exchange Board of India Act, 1992. p.17
The SEBI ICDR Regulations are defined as Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018. p.17
The SEBI Listing Regulations are defined as Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. p.17
The SEBI Mutual Funds Regulations are defined as Securities and Exchange Board of India (Mutual Funds) Regulations, 2026. p.17
KPIs include Revenue from operations, EBITDA, EBITDA Margin (%), Profit after tax (PAT), PAT Margin (%), RoCE (%), RoE (%), Debt-equity ratio, Inventory holding period (days), Debtors holding period (Days), Creditors holding period (days), and Net operating cycle (days). p.19
References to "India" refer to the Republic of India and its territories and possessions. p.20
References to "USA" refer to the United States of America and its territories and possessions, any State of the United States and the District of Columbia. p.20
Financial data is restated in accordance with requirements of Section 26 of Part I of Chapter III of the Companies Act, 2013, relevant provisions of the SEBI ICDR Regulations, and the Guidance Note on Reports on Company Prospectuses (Revised 2019) issued by the ICAI. p.20
The company's financial year commences on April 1 of the immediately preceding calendar year and ends on March 31 of that particular calendar year. p.20
Certain numerical figures have been rounded off to the second decimal place for decimals and to two decimal places for percentage figures. p.20
Non-GAAP Measures like EBITDA, EBITDA Margin, PAT Margin, Return on Equity, Return on Capital Employed, Net Debt, Net debt/ Equity, and Net debt/ EBITDA are supplemental and not required by Ind AS, IFRS, or US GAAP. p.21
Industry and market data used in the Prospectus has been obtained from reports titled “Assessment of gems and jewellery industry in India with focus on the B2B segment” dated August 2026 prepared by CRISIL. p.21
CRISIL was appointed by the Company pursuant to an engagement letter dated August 8, 2025, read together with an addendum to the engagement letter dated May 29, 2026. p.21
Capital structure
Who owns what today, past share issues and what the shareholding looks like after the IPO.
This section details the authorized, issued, and paid-up share capital of the company, including the details of various share allotments and transactions. It also provides a breakdown of the promoter and promoter group shareholding in the company as of the prospectus date. The data includes information on the initial subscription, subsequent rights issues, and the final structure of the share capital.
This section details various transactions involving equity shares, including initial subscriptions, rights issues, transfer of shares, and bonus issues for different promoters. It outlines specific dates and the nature of the consideration for these transactions. Furthermore, it discusses requirements for promoter shareholding, such as a minimum contribution, and rules regarding the locking-in period for certain equity shares. It also specifies conditions related to the pledge or encumbrance of equity shares held by promoters.
Key points (18)
The authorized share capital is 12,50,00,000 Equity Shares with a face value of ₹ 2 each, aggregating to ₹ 25,00,00,000. p.91
The total amount of the Present Offer aggregates to ₹459.72 Crore. p.91
The total issued, subscribed and paid-up capital after the offer is 9,61,24,293 Equity Shares with a face value of ₹ 2 each, aggregating to ₹ 19,22,48,586. p.91
Ashish Agarwal holds 48.79% of the Pre-Offer Equity Share Capital and 35.45% of the Post Offer Share Capital. p.95
The total promoter group shareholding is 100.00% of the issued, subscribed and paid-up share capital, comprising 72.98% of the Post Offer Share Capital. p.95
An initial subscription occurred on May 5, 2016, for 10,00,000 Equity Shares with a face value of ₹10 each, resulting in a percentage of 6.10 of the pre-offer equity share capital and 5.20 of the post-offer equity share capital. p.96
A Rights Issue took place on September 17, 2016, involving 10,00,000 Equity Shares with a face value of ₹10 each, resulting in a percentage of 6.10 of the pre-offer equity share capital and 5.20 of the post-offer equity share capital. p.96
A Transfer from Devak Nandan Agarwal (HUF) to Ashish Agarwal occurred on June 2, 2025, involving 250 Equity Shares for a transfer price of ₹350 per share. p.96
A Bonus Issue took place on November 28, 2025, resulting in 3,00,03,750 Equity Shares with a percentage of 36.59 of the pre-offer equity share capital and 31.21 of the post-offer equity share capital. p.96
A Bonus Issue occurred on November 28, 2025, for Seema Agarwal, resulting in 3,00,00,000 Equity Shares with a percentage of 36.58 of the pre-offer equity share capital and 31.21 of the post-offer equity share capital. p.96
A Transfer from Chandrakala Agarwal to Dev Agarwal occurred on March 23, 2021, involving 99,000 Equity Shares for a gift consideration of ₹10 per share. p.97
Promoters' shareholding in excess of 20% must be locked in for a period of six months from the date of allotment. p.98
Equity Shares offered towards Minimum Promoters’ Contribution must not have been acquired for consideration other than cash and revaluation of assets or capitalization of intangible assets. p.98
Equity Shares forming part of the Minimum Promoters’ Contribution are not subject to any pledge or encumbrance. p.98
The entire pre-Offer Equity Share capital of the Company (other than the Minimum Promoters’ Contribution) will be locked in for a period of six months from the date of Allotment. p.99
Equity Shares held by a venture capital fund (VCF) or alternative investment fund (AIF) shall not be locked in for a period of six months from the date of Allotment, provided they are locked in for at least six months from the date of purchase. p.99
As of the date of the Prospectus, the Company does not have Shareholders that are venture capital funds, alternative investment funds of category I or II, or foreign venture capital investors. p.99
50% of Equity Shares Allotted to Anchor Investors under the Anchor Investor Portion shall be locked in for a period of 90 days from the date of Allotment, and the remaining 50% shall be locked in for 30 days. p.99
Use of proceeds
What the money raised will be spent on: growth, debt repayment or promoters cashing out.
The Offer involves a Fresh Issue of 1,41,24,293 Equity Shares and an Offer for Sale of 1,18,48,340 Equity Shares. The company proposes to use the net proceeds from this issue for funding long-term working capital requirements and general corporate purposes. The estimated net proceeds from the Fresh Issue are ₹227.15 Crore after deducting offer expenses. The utilization plan details the deployment of these funds over Fiscal Years 2027 and 2028.
The text details various aspects related to the company's operations, including projected sales network expansion, the management of inventory and receivables, and the requirements for working capital. It outlines that maintaining sufficient inventory is necessary to service time-sensitive orders and manage seasonal demand peaks. Furthermore, it discusses the upfront payment nature of procurement for raw materials and the projected working capital requirements for Fiscal 2027 and 2028, which are to be funded through various sources. The section also provides a breakdown of estimated offer expenses related to the listing process.
This section details various fees and commissions related to the offer process, including processing fees, brokerage, and uploading charges, depending on the type of investor and the mechanism used. It specifies different commission percentages for Retail Individual Investors and Non-Institutional Investors based on the amount allotted. Furthermore, it outlines specific charges for using various trading accounts and mechanisms, with certain charges subject to a maximum cap. The text also covers provisions regarding the payment timelines, the release of processing fees to sponsor banks, and monitoring of the utilization of gross proceeds.
The provided section primarily discusses the documentation and certification of Key Performance Indicators (KPIs) used to determine the Offer Price. It confirms that these KPIs have been approved by the Audit Committee and certified by the Chief Financial Officer. Furthermore, the company commits to continue disclosing these KPIs periodically for a specified duration after the listing or until the utilization of the offer proceeds. The text also details various aspects related to the Weighted Average Cost of Acquisition (WACA) concerning primary and secondary transactions.
The section details various transactions involving the transfer of equity shares, including the number of securities, face value, and the consideration received. It also outlines different types of transactions and the weighted average cost of acquisition (WACA) for various periods. Furthermore, the section includes justifications for the offer price, referencing company performance indicators and market demand assessments. Finally, it covers aspects related to special tax benefits available to the company.
The provided section details various tax provisions related to income tax deductions and special tax benefits available to the company and its shareholders. It discusses provisions concerning the removal of cascading tax effects on inter-corporate dividends, deductions for additional employee costs, and amortization of preliminary expenses related to public subscription issues. Furthermore, it outlines special indirect tax benefits under the India-UAE Comprehensive Economic Partnership Agreement and various tax treatments for capital gains and dividend income for shareholders.
Key points (41)
The Offer comprises a Fresh Issue of 1,41,24,293 Equity Shares and an Offer for Sale of 1,18,48,340 Equity Shares. p.105
The Gross Proceeds of the Fresh Issue are estimated at ₹250.00 Crore. p.105
The estimated Net Proceeds from the Fresh Issue are ₹227.15 Crore after deducting Offer Expenses of ₹22.85 Crore. p.105
The utilization plan includes funding long-term working capital requirements towards procurement, maintenance, and scaling up of inventory. p.106
The utilization plan includes funding for general corporate purposes. p.106
The estimated amount to be funded for long-term working capital requirements is ₹215.00 Crore. p.106
The estimated amount to be funded for general corporate purposes is ₹12.15 Crore. p.106
The proposed deployment of the Net Proceeds includes ₹125.00 Crore in Fiscal 2027 and ₹90.00 Crore in Fiscal 2028 for working capital funding. p.106
The expansion of the sales network is expected to drive higher sales volumes but will require the maintenance of sufficient inventory levels to service customers efficiently across the southern market. p.110
The company proposes to utilize ₹125.00 Crore and ₹90.00 Crore of the Net Proceeds in Fiscal 2027 and Fiscal 2028, respectively, towards working capital requirements. p.112
The total estimated offer related expenses are approximately ₹41.95 Crore. p.114
Book Running Lead Manager’s fees and commissions constitute 64.65% of the total estimated offer expenses. p.114
Brokerage, selling commission, bidding charges, processing fees for the Members of the Syndicate, Registered Brokers, SCSBs, RTAs and CDPs account for 3.44% of the total estimated offer expenses. p.114
Fees payable to the Registrar to the Offer account for 0.81% of the total estimated offer expenses. p.114
Advertising and marketing expenses account for 6.98% of the total estimated offer expenses. p.114
Processing fees for total processing fees will not exceed ₹5.00 Lakh (plus applicable taxes). p.115
Selling commission for Retail Individual Investors is 0.35% of the Amount Allotted. p.115
Selling commission for Non-Institutional Investors is 0.20% of the Amount Allotted. p.115
Uploading charges payable to members, RTAs, and CDPs for certain applications is ₹10 plus applicable taxes. p.115
Bidding charges/processing charges for applications using 3-in-1 accounts will have a maximum cap of ₹5.00 Lakh (plus applicable taxes). p.115
Selling commission for Retail Individual Bidders and Non-Institutional Bidders directly procured by Registered Brokers is ₹10 per valid application (plus applicable taxes). p.115
Uploading charges for UPI Bidders may be ₹25 per valid application (plus applicable taxes) subject to a maximum cap of ₹30.00 Lakh (plus applicable taxes). p.117
Sponsor Bank 1 (HDFC Bank Limited) processing fee is ₹0 per valid Bid cum Application Form up to 10,00,000 Applications and ₹5 plus applicable taxes beyond that. p.117
Total uploading charges/processing fees payable to Members of the Syndicate, RTAs, CDPs, will be subject to a maximum cap of ₹30.00 Lakh (plus applicable taxes). p.117
KPIs have been approved and confirmed by a resolution of the Audit Committee dated August 25, 2026. p.120
The details of all KPIs pertaining to the Company were verified by the members of the Audit Committee, who confirmed no KPIs had been disclosed to investors during the three years prior to the filing of the Red Herring Prospectus and this Prospectus. p.120
The company confirms it shall continue to disclose all the KPIs included in this section on a periodic basis, at least once a year (or for any lesser period as determined by the Board of our Company), for a duration of one year after the date of listing of the Equity Shares on the Stock Exchanges or till the utilisation of the proceeds from the Offer, whichever is later, or for such other duration as required under the SEBI ICDR Regulations. p.120
Other operational metrics of the company have been disclosed in sections titled “Our Business”, “Industry Overview”, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 182, 129, and 302 respectively. p.120
A primary issuance of Equity Shares occurred on November 28, 2025, with a total consideration of ₹6,15,00,000 and no consideration for shares. p.124
There have been no secondary transactions by the promoters, members of the promoter group, or selling shareholders or shareholder(s) having the right to nominate director(s) in the board of directors of the company in the last three years preceding the date of the Prospectus. p.124
A total of 2,550 equity shares were involved in the transactions detailed. p.125
The weighted average cost of acquisition (WACA) for the last 18 months for secondary sale/acquisition of shares was 70.20. p.125
The weighted average cost of acquisition for the last 18 months for primary issuances was 2.39 times. p.125
The weighted average cost of acquisition for the last 18 months for secondary transactions was 2.52 times. p.125
The offer price was determined to be 88.50 times the face value of the Equity Shares. p.126
A deduction is available for additional employee cost incurred in the course of business for 3 consecutive assessment years. p.130
The company may be entitled to amortize preliminary expenditure incurred in connection with the issue for public subscription or specified expenditure under Section 44 of the ITA, 2025. p.130
Long-term capital gains arising from the transfer of equity shares are taxed at 12.5% without indexation, subject to prescribed conditions, but no tax is levied if gains do not exceed INR 1,25,000 during the year. p.131
Short-term capital gains arising from the transfer of equity shares are taxed at 20%, subject to fulfilment of prescribed conditions under Direct Tax Laws. p.131
Dividend income earned by shareholders is taxable in their hands at applicable rates, with potential deduction under Section 148 of the ITA, 2025 for domestic corporate shareholders. p.131
India permits the import of up to 200 metric tonnes of gold annually from the UAE at a concessional customs duty rate through a Tariff Rate Quota (TRQ) mechanism under the India-UAE Comprehensive Economic Partnership Agreement (CEPA). p.131
The numbers behind the story
Financial information
Revenue, profit, debt, cash flow and the auditors' notes behind them.
This section details the independent auditors' examination report on the restated financial information of Deepa Jewellers Limited for the years ended March 31, 2026, 2025, and 2024. The report confirms that the financial information was prepared in accordance with various accounting standards and regulations. The auditors relied on audited financial statements from previous years and confirmed that no material adjustments were required for the restated information.
This section presents the Restated Profit and Loss statement for three fiscal years ending March 31, 2026, March 31, 2025, and March 31, 2024. The statement details revenue, expenses, profit before tax, tax, and resulting profit for the year. It also includes details on the calculation of Earnings Per Share (EPS) and various accounting policies related to the financial statements.
This section details the basis of measurement, classification, and accounting policies used in preparing the Restated Financial Information, including specific rules for financial assets, liabilities, and intangible assets. It outlines criteria for classifying assets and liabilities as current or non-current based on the operating cycle, specifies the functional currency, and describes various accounting treatments such as depreciation, impairment testing, and recognition of provisions and contingent liabilities.
This section details various accounting treatments for different financial instruments, liabilities, and employee benefits according to accounting standards. It outlines recognition and measurement principles for financial assets and liabilities, including classifications such as amortised cost, fair value through other comprehensive income (FVTOCI), and fair value through profit or loss (FVTPL). The text also covers impairment recognition for financial assets, derecognition criteria, and specific rules for leases, employee benefits, and derivative instruments.
This section details various accounting treatments and recognition principles under Indian Accounting Standards (Ind AS), covering revenue recognition, tax expenses, and cash flow statement preparation. It outlines specific rules for recognizing revenue from the sale of goods, rendering of services, variable consideration, other income, interest income, and tax components. Furthermore, it describes the treatment of current and deferred tax, the accounting for Goods and Services Tax (GST), and the calculation of Earnings Per Share (EPS). The text also discusses segment reporting, borrowing costs, significant accounting judgements, and the impact of recent Ministry of Corporate Affairs (MCA) notifications on various accounting standards.
The provided section details various aspects of the financial statements, including disclosures regarding risks, regrouping of previous year's figures, and schedules for different asset classes. It notes that management concluded climate-related matters do not materially impact the carrying amounts of assets and liabilities. The text also outlines the carrying values for Property, Plant and Equipment, Capital Work-in-Progress, Intangible Assets, and Right-of-Use assets across different reporting dates.
This section details various financial statement line items for Deepa Jewellers Limited across three reporting periods: March 31, 2026, March 31, 2025, and March 31, 2024. It includes data on financial assets, inventories, contract assets, trade receivables, cash and cash equivalents, equity share capital, and borrowings. The data shows fluctuations in assets, liabilities, and equity components over the period.
This section details various financial liabilities, provisions, revenue, income, cost of materials, purchase of stock, changes in inventories, employee benefits, finance costs, depreciation, and other expenses over three fiscal years ending March 31, 2024, 2025, and 2026. It also includes disclosures related to trade payables, contract liabilities, current tax liabilities, and details on the treatment of different accounting standards (GAAP vs. Ind AS).
This section details various financial statement line items, including tax expenses, earnings per share calculations, contingent liabilities, lease information, related party transactions, employee benefit obligations, and financial instrument details. It provides historical data for the years ending March 31, 2024, 2025, and 2026. The text also includes disclosures on the nature of related parties, transactions with them, balance payable, and the classification of financial assets and liabilities.
This section details the financial risk management policies of the company, covering credit, liquidity, and market risks. It outlines the company's approach to assessing and managing various financial risks, including credit risk related to trade receivables, liquidity risk concerning financial liabilities, and market risks such as interest rate and foreign currency fluctuations. The text also provides disclosures regarding capital structure, revenue recognition, and compliance with various regulatory and contractual requirements.
This section presents various financial ratios for Deepa Jewellers Limited across three fiscal years (ending March 31, 2024, 2025, and 2026). The data includes metrics such as current ratio, debt-equity ratio, debt service coverage ratio, return on equity, inventory turnover, trade receivable turnover, trade payable turnover, net profit ratio, return on capital employed, and various earnings per share metrics. The data shows trends in these ratios, with some changes being significant, particularly in the Debt Service Coverage Ratio and Trade Payables Turnover.
This section provides management's discussion and analysis of the financial condition and results of operations for Fiscal 2026, Fiscal 2025, and Fiscal 2024. It clarifies that the financial information is based on restated financial information included in the Prospectus. The company operates as an organized B2B designer, processor, and supplier of hallmarked gold jewellery across several Indian states. The business involves designing jewellery, outsourcing manufacturing through a network of karigars, and supplying finished ornaments to retail chains and standalone stores. The company also engages in job work services and the trading of silver ornaments and gold bullion.
The provided text discusses various risks related to competition, the reliance on third-party karigars for production, and the concentration of business operations in South India, which exposes the company to various economic, political, and natural disaster risks. It further details the dependency on these karigars and the potential for disruptions, such as quality issues, confidentiality breaches, or delays in production. The text also outlines material accounting policies, including the recognition and measurement of Property, Plant and Equipment, and the treatment of borrowings.
This section details various accounting treatments related to asset recognition, depreciation, impairment, and financial instruments as per accounting standards. It outlines policies for capitalizing subsequent expenditure, methods for depreciation on various assets, rules for derecognition, and how different types of assets, including intangible assets and inventories, are measured. Furthermore, it specifies how cash, foreign currency transactions, provisions, and financial instruments are accounted for, including fair value measurements and subsequent measurement categories for financial assets.
This section details various accounting treatments under Indian Accounting Standards (Ind AS) concerning financial instruments, leases, employee benefits, and revenue recognition. It outlines specific rules for recognizing and measuring financial liabilities, equity instruments, and derivatives, including different measurement bases like amortised cost and fair value through profit or loss. The text also covers the recognition and measurement of leases, employee benefits (short-term, defined contribution, and defined benefit plans), and the principles governing revenue recognition for goods, services, and variable consideration. Finally, it discusses the accounting for tax expenses and the offsetting of financial instruments.
This section details various accounting treatments and disclosures related to the financial statements, including deferred tax, GST, EPS calculation methods, segment reporting, borrowing costs, accounting judgements, and cash flow statement preparation. It outlines the recognition of various items such as revenue, expenses, and inventory changes, and provides context on how different financial components are reported.
This section details the restated Profit and Loss components for Fiscal 2026, Fiscal 2025, and Fiscal 2024, showing the breakdown of income and expenses. Key observations include significant growth in revenue from contracts with customers and other income in Fiscal 2026 compared to previous years, alongside substantial increases in various expense components such as cost of materials consumed and finance costs. The data highlights the impact of market fluctuations, import activities, and operational scaling on the company's financial performance.
The financial performance showed significant changes between Fiscal 2024 and Fiscal 2025, with employee benefit expenses decreasing and finance costs increasing. Other expenses saw substantial growth, driven by increases in advertisement, professional fees, freight, security charges, and taxes. Profit before tax showed a strong increase, and the tax expense followed a similar upward trend. Liquidity and capital resources section details funding sources and cash flow movements across the fiscal years.
Key points (220, showing 60)
The examination covered the Restated Statement of Assets and Liabilities as at March 31, 2026, March 31, 2025, and March 31, 2024, along with the Restated Statements of Profit and Loss, Changes in Equity, and Cash Flows. p.252
The Restated Financial Information was prepared in accordance with various requirements including Section 26 of Part I of Chapter III of the Companies Act, 2013, SEBI ICDR Regulations, 2018, and the Guidance Note on Reports in Company Prospectuses (Revised 2019). p.252
The financial information for the year ended March 31, 2024, included in the special purpose Ind AS financial statements was based on previously issued statutory financial statements prepared in accordance with Indian GAAP. p.253
The Restated Financial Information was prepared after incorporating adjustments for changes in accounting policies, material errors, and regrouping/reclassifications retrospectively in the financial years ended March 31, 2026, March 31, 2025, and March 31, 2024, to reflect the same accounting treatment as per the accounting policies and grouping/classifications. p.254
The Restated Financial Information was prepared after incorporating Ind AS adjustments to audited Indian GAAP financial statements as at and for the year ended March 31, 2024. p.254
The Restated Financial Information does not reflect the effects of events that occurred subsequent to the respective dates of the reports on the special purpose interim Ind AS financial statements, audited financial statements, and special purpose financial statements, except as expressly disclosed. p.254
Revenue from operations for the year ended March 31, 2026 was ₹1,926.68 Crore. p.256
Total income for the year ended March 31, 2026 was ₹1,927.72 Crore. p.256
Cost of materials consumed for the year ended March 31, 2026 was ₹1,777.68 Crore. p.256
Total expenses for the year ended March 31, 2026 was ₹1,787.39 Crore. p.256
Restated Profit before tax for the year ended March 31, 2026 was ₹140.33 Crore. p.256
Basic EPS for the year ended March 31, 2026 was 12.78 (in absolute ₹ terms). p.256
Equity share capital as at March 31, 2026 was 8,20,0 shares with a face value of ₹2 each. p.257
Other comprehensive income for the year ended March 31, 2026 was ₹7.30 Lakh. p.257
The company was converted from a private limited company to a public limited company pursuant to a special resolution. p.259
The Restated Financial Information is presented in Indian Rupees ("₹" or "INR"), which is the functional currency of the Company and the currency of the primary economic environment in which it operates. p.261
Financial assets are initially measured at fair value plus transaction costs for those not measured at fair value through profit or loss (FVTPL). p.266
Trade receivables that do not contain a significant financing component are initially measured at the transaction price. p.266
Compensated absences expected to be settled wholly within twelve months are recognized as short-term employee benefits. p.266
Debt instruments measured at amortised cost are subsequently measured using the Effective Interest Rate (EIR) method for interest income, foreign exchange gains or losses, and impairment losses recognized in the Statement of Profit and Loss. p.267
Debt instruments classified as FVTOCI recognize interest income, impairment losses, and foreign exchange gains or losses in the Statement of Profit and Loss, with other fair value changes recognized in Other Comprehensive Income (OCI). p.267
Debt instruments not meeting the criteria for amortised cost or FVTOCI are measured at FVTPL, with changes in fair value recognized in the Statement of Profit and Loss. p.267
Equity instruments held for trading are classified as FVTPL. p.267
Impairment of financial assets is recognized using the Expected Credit Loss (ECL) model for certain financial assets. p.267
Financial liabilities are initially measured at fair value, net of directly attributable transaction costs. p.268
Loans, borrowings, and other financial liabilities measured at amortised cost are subsequently measured using the Effective Interest Rate (EIR) method, with EIR amortization recognized as finance costs in the Statement of Profit and Loss. p.268
Financial liabilities classified as FVTPL include financial liabilities held for trading and those designated upon initial recognition as FVTPL. p.268
Derivative financial instruments are initially recognized at fair value on the contract date and subsequently remeasured at fair value at each reporting date. p.268
Gains and losses arising from changes in fair value of derivative financial instruments are recognized in the Statement of Profit and Loss unless they are designated as effective hedging instruments. p.268
Lease liabilities are initially measured at the present value of lease payments not paid at the commencement date. p.269
Lease liabilities are subsequently measured at amortised cost using the effective interest method, with the carrying amount increased by interest accretion and reduced for lease payments made. p.269
Short-term employee benefits are recognized as an expense in the Statement of Profit and Loss when related services are rendered. p.270
Contributions to defined contribution plans are recognized as an expense in the Statement of Profit and Loss in the period employees render the related service. p.270
The company's gratuity scheme is a defined benefit plan. p.270
Net obligation in respect of defined benefit plans is determined by estimating future benefits using the Projected Unit Credit Method based on actuarial valuations. p.270
Remeasurements for defined benefit plans, including actuarial gains and losses, are recognized immediately in Other Comprehensive Income (OCI) and are not reclassified to the Statement of Profit and Loss in subsequent periods. p.270
Other long-term employee benefits are measured using the Projected Unit Credit Method based on actuarial valuations, and remeasurements arising from experience adjustments are recognized immediately in the Statement of Profit and Loss. p.270
Termination benefits are recognized as an expense at the earlier of when the company can no longer withdraw the offer or when costs for a restructuring are recognized. p.270
Revenue is recognised upon transfer of control of promised goods or services to customers at an amount reflecting the consideration expected in exchange for those goods or services. p.271
Revenue from the sale of goods is recognised at the point in time when control of the goods is transferred to the customer, generally upon dispatch or delivery. p.271
Revenue from job work services is recognised over time by measuring progress towards complete satisfaction of the performance obligation. p.271
Revenue is recognised only when it is probable that the economic benefits associated with the transaction will flow to the Company and the amount of revenue can be measured reliably. p.271
Variable consideration is estimated using the expected value method considering all reasonably available information and the terms of the contract. p.271
Any difference between previously recognised revenue and the final consideration is recognised in the Statement of Profit and Loss in the period the final price is determined. p.271
Income tax expense comprises current tax and deferred tax. p.271
The Company considers climate-related risks and opportunities in the preparation of financial statements, including in the application of significant accounting judgements, estimates, and assumptions. p.271
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities using enacted or substantively enacted tax rates and laws. p.272
Deferred tax is recognised using the balance sheet liability method on temporary differences between carrying amounts and tax bases. p.272
Deferred tax assets are recognised for all deductible temporary differences, including the carry forward of unused tax losses and unused tax credits, to the extent that future taxable profits will be available. p.272
Goods and Services Tax (GST) paid on the acquisition of assets or incurring expenses is recognised as part of the cost of the asset or related expense where the tax is not recoverable. p.272
The net amount of GST recoverable from or payable to the taxation authorities is included as part of receivables or payables in the Balance Sheet. p.272
Basic earnings per share (EPS) is calculated by dividing net profit or loss attributable to equity shareholders by the weighted average number of equity shares outstanding during the year. p.273
Diluted earnings per share is calculated by dividing net profit or loss attributable to equity shareholders, after adjusting for interest, financing costs, and taxes attributable to dilutive potential equity shares. p.273
Operating segments are components whose operating results are regularly reviewed by the Chief Operating Decision Maker (CODM) for resource allocation and performance assessment. p.273
Borrowing costs directly attributable to qualifying asset acquisition, construction, or production are capitalized until substantially all activities necessary for its intended use or sale are complete. p.274
The Company applies the expected credit loss (ECL) model for measuring impairment of trade receivables and contract assets. p.274
The Company assesses whether there is any indication that financial or non-financial assets may be impaired. p.274
The Company's obligations under defined benefit plans are determined using actuarial valuations performed by independent qualified actuaries applying the Projected Unit Credit Method. p.274
Management concluded that climate-related matters do not have a material impact on the carrying amounts of the Company's assets and liabilities or on the significant judgements and estimates used in the preparation of these restated financial statements. p.276
Gross carrying value for Building as at 31 March 2026 was 59.03 million. p.276
What could go wrong, per the company
Risk factors
The risks the company is legally required to disclose, in its own words.
Investors should be aware of several material risks associated with the company's operations and market position. A significant risk is the high concentration of revenue dependency on a few key customers, meaning any change in their business can severely impact the company's financial condition. The company's products, specifically vaddanam and CNC machine cut bangles, face risks from changing consumer preferences and demand forecasting issues. Furthermore, the business is heavily reliant on the Southern Indian market, exposing it to various economic, geopolitical, and natural risks. Inventory management is also a concern, as inaccurate forecasting could lead to surplus or understocking, and the volatility of gold prices and foreign exchange rates poses threats to profitability.
The company faces risks related to its supply chain, as the names of top suppliers are kept confidential, and there is a risk that suppliers might discontinue raw material supplies, which could disrupt operations. The sourcing of gold involves various entities, including bullion banks and exchanges, exposing the company to regulatory risks concerning gold loans and price fluctuations from import channels. Furthermore, the company is subject to potential adverse regulatory developments by the RBI regarding gold loans, and the import of gold through IIBX exposes them to gold price volatility. Quality control is a significant concern, as failures to meet standards can lead to order cancellations, reputational damage, and potential litigation. The reliance on third-party karigars for manufacturing introduces risks related to their service discontinuation, quality adherence, and potential competitive incentives. Finally, the business demand is linked to the success of customers' retail channels, making the company vulnerable to macroeconomic conditions, competition, and seasonal fluctuations in demand.
The company faces risks related to customer payments and performance, which could negatively impact cash flows. The brand's reputation is vital, and any damage to it could affect financial results. The company has intellectual property registrations for logos and taglines. Marketing efforts are subject to uncertainty regarding their success in driving sales, and negative publicity could harm the brand. Furthermore, the practice of accepting unsold jewelry returns exposes the company to inventory and operational risks. The jewellery industry is susceptible to rapid fashion changes, and the company's ability to keep up with trends is uncertain. Finally, risks associated with gold price volatility are managed through various hedging strategies.
The company acknowledges that internal hedging strategies carry risks, including potential financial losses from inadequate mechanisms, execution errors, or adverse market movements. These activities are also exposed to counterparty and systemic risks related to the exchanges or platforms used for transactions. Furthermore, regulatory changes could limit the ability to manage price risks effectively, and the hedging arrangements do not cover 100% of the inventory. The company also faces significant competition in the Indian jewellery market, where market share is vulnerable to changing trends, pricing, and customer preferences from both organized and unorganized players. The pricing of gold jewellery is particularly competitive, limiting the company's control over pricing.
The company faces several risks related to competition, working capital, and operational losses. Risks include the inability to compete effectively against the unorganized sector, the need for significant working capital to fund operations and expansion, and the potential for difficulties in securing additional financing. Furthermore, there is a risk associated with gold loss during the manufacturing process, which impacts costs and profitability. The business is also exposed to broader industry risks such as raw material procurement, pricing volatility, intense competition, and changes in the regulatory environment.
The company faces risks related to the gems and jewellery industry, including the potential ineffectiveness of hedging measures against gold price fluctuations. There are concerns regarding the timely payment of statutory dues, which could lead to penalties and adverse effects on the company's financial condition. Furthermore, there is a lack of assurance regarding future compliance with statutory payments and potential regulatory actions. Risks also exist concerning the leakage or misuse of proprietary designs by outsourced manufacturing karigars, which could impact competitiveness. The success of the business is heavily dependent on key personnel, and there is a risk of attrition or inability to attract and retain skilled employees. Finally, the company is susceptible to litigation concerning the infringement of its jewellery designs, as they do not formally register them under the Designs Act.
The company has various loan facilities, including working capital and gold loans, which are subject to potential modification or revocation by lenders, potentially impacting operations. There are concerns regarding the concentration of ownership by the Promoters and Promoter Group, which could influence business decisions and stock trading. Furthermore, there are risks associated with insurance coverage, including potential underinsurance, limitations on coverage, and the possibility of losses not being fully compensated by insurance claims. The company also faces risks related to inventory management, third-party liabilities, and the potential for disputes arising from transactions with related parties.
The provided text details various relationships between the company and its promoters, including financial transactions and director remuneration. It also outlines aspects related to leases, noting that the company does not own the premises and that there is no assurance regarding the renewal of lease agreements. Furthermore, the text mentions that the dissolution of certain promoter group entities occurred prior to the filing, and there are concerns about potential residual tax liabilities from these prior entities.
The section details several risks related to the dissolution of previous business entities and potential liabilities arising from past non-compliance with various laws. It also highlights significant risks associated with the company's reliance on information technology systems, including potential failures, security breaches, and disruptions to business tracking. Furthermore, the text discusses risks related to the dependency on third-party vendors and the potential for fraudulent activities concerning payment methods. The company's ability to pay dividends is contingent upon various financial parameters, and there are concerns about the sustainability of historical performance given the industry's nature.
The company faces various risks stemming from the evolving regulatory and policy environment in India. These risks include potential disruptions from natural disasters, economic slowdowns, and changes in laws and regulations. Specific concerns involve compliance with various laws, the uncertainty surrounding new laws, and the impact of tax reforms. Furthermore, there are risks related to competition laws, changes in the tax regime, and potential adverse actions from regulatory bodies.
The risk factors discussed primarily revolve around infrastructure dependency, legal enforceability of judgments, macroeconomic volatility, and issues related to the listing and trading of equity shares. Risks include potential disruptions from inadequate Indian infrastructure, difficulties in enforcing foreign judgments in Indian courts, sensitivity to changes in government tax or fiscal policy, and the impact of inflation on cost management. Furthermore, there is uncertainty regarding the timely listing and continued trading of equity shares on stock exchanges, as well as potential surveillance measures imposed by stock exchanges.
The prospectus outlines several risks related to market fluctuations, regulatory scrutiny, and investor rights. Risks include the potential for price volatility due to market conditions, the possibility of restrictions on trading due to surveillance measures by SEBI, and various tax implications for capital gains. Furthermore, there are concerns regarding the timing and ability to list equity shares, the potential for dilution from future equity issuances, and restrictions imposed by foreign investment laws. Finally, the prospectus details risks associated with foreign exchange controls, the enforcement of foreign judgments, and the requirements for acquiring control of the company.
The company faces several risks related to its operations and financing due to Indian regulations. These include restrictions on borrowing in foreign currencies, which might limit financing options and impact business growth. Furthermore, there are concerns regarding the limitations of shareholder rights under Indian law compared to other jurisdictions. The company must also navigate potential issues related to foreign tax compliance, such as the FATCA, which could affect payments on equity shares. Finally, the insolvency laws in India may differ significantly from those in other jurisdictions.
The provided text details historical financial performance, cash flow, and disclosures regarding related party transactions. The financial statements show fluctuations in revenue, income, expenses, and profit over three years. Cash flow analysis reveals movements in operating, investing, and financing activities, including cash generation and usage. Furthermore, the document summarizes related party transactions involving various promoters, directors, and entities, including payments for services and director remuneration.
This section details the relationship between the company and its promoters, including various family members and entities. It lists the financial amounts and percentages of revenue contributed by these related parties across different financial years. Furthermore, it clarifies that there are no outstanding balances with related parties, promoters, or customers who are economically dependent on the company. The text also provides extensive information regarding the roles and responsibilities of Book Running Lead Managers (BRLMs) in the offering process.
This section details various coordination and post-offer activities related to the issuance process, including finalizing marketing strategies, coordinating with stock exchanges for book-building software, managing escrow accounts, and liaising with various agencies for post-offer follow-up. It also outlines the procedures for the book-building process, including the determination of the price band in consultation with Syndicate Members, and the mandatory participation of bidders through the ASBA process.
The text details various restrictions and procedures related to the book-building and bidding processes under SEBI ICDR Regulations. It outlines rules regarding the withdrawal or lowering of bids by different investor categories, such as QIBs and Anchor Investors. Furthermore, it mentions requirements for individual investors to use the UPI Mechanism for certain initial public offerings and the conditions under which the offer is subject to filing and obtaining listing approvals. The section also covers the formation of an Underwriting Agreement with various underwriters for the equity shares.
Key points (213, showing 60)
Top 10 customers accounted for 64.67% of revenue from operations in Fiscal 2026, 63.27% in Fiscal 2025, and 67.36% in Fiscal 2024. p.25
Any decision by key customers to reduce or terminate their business could significantly impact the company's business, financial condition, and results of operations. p.25
The company derives a significant portion of its revenue from the sale of vaddanam and CNC machine cut bangles. p.25
The popularity and demand for vaddanam and CNC machine cut bangles may vary over time due to changing consumer preferences. p.26
The business operations and revenue generation are concentrated in Southern India, accounting for 94.37% of total revenue in Fiscal 2026. p.26
The company is exposed to economic, cultural, geopolitical, and local market risks due to its reliance on the Southern Indian market. p.26
Natural disasters such as earthquakes, extreme climatic or weather conditions, or diseases heightened or particular to a state may adversely impact the supply of products, local transportation, and operations. p.27
Inability to accurately forecast demand or effectively manage inventory may result in surplus inventory that cannot be sold in a timely manner or understocking that affects the ability to meet customer demand. p.27
Fluctuations in the price of gold may affect consumer demand and operating costs of the company. p.27
Fluctuations in foreign exchange rates have a direct impact on procurement costs and results of operations due to raw material imports. p.27
The company has hedging facilities, but these arrangements do not cover 100.00% of the inventory, which may expose the company to fluctuations in gold price. p.27
More than 50% of purchases are made from the top 10 suppliers, but supplier names are not disclosed due to commercial sensitivity. p.29
There is a risk that existing suppliers may discontinue supplies of raw materials, which could adversely affect operations if raw materials cannot be procured in a timely or acceptable manner. p.29
The company sources gold from RBI registered bullion banks, independent bullion dealers, exchanges from customers, and imports through the India International Bullion Exchange (IIBX). p.29
Adverse regulatory developments by the RBI, such as capping on maximum quantity for gold loans, could prevent the company from benefiting from lower interest rates. p.29
Importing gold through IIBX exposes the company to the risk of rapid fluctuations in gold prices. p.29
The company cannot assure that disruptions in the supply of gold from RBI registered bullion bank, IIBX, or independent bullion dealers will not occur in the future. p.29
Failure to comply with strict quality requirements may adversely affect business prospects, cash flows, and financial performance, including cancellation of existing and future orders. p.30
Quality defects have resulted in the denial or return of a significant quantity of gold by customers in previous fiscal years. p.30
The need to make changes to returned products to meet customer specifications has required extra labor and incurred additional costs. p.30
The strength and experience of the quality control team are critical to the success of the business, as quality depends on their implementation and application of control policies. p.30
Dependence on third-party karigars for production and manufacturing exposes the company to risks from service discontinuation, production disruptions, or failure to adhere to quality standards. p.30
Competitors may offer incentives to karigars to prioritize their manufacturing and supply of jewellery, potentially affecting operations. p.30
Disruptions at karigars' manufacturing facilities, such as power failures, mechanical failures, or natural disasters, could affect their ability to meet requirements. p.30
Failure by karigars to deliver products in a timely manner or any litigation involving them may have a material adverse effect on the business. p.30
The business demand is reliant on the success of customers' products and their ability to market and sell them to their retail customers. p.31
Factors such as macroeconomic conditions, competition, or the failure of customers to market their products could negatively impact the demand for the company's products. p.31
Seasonal fluctuations in demand, driven by festivals, weddings, and harvest seasons, can disproportionately affect operating results. p.32
Discretionary spending by retail customers may be pressured by economic conditions, which could negatively affect the demand for jewellery. p.32
A decline in the general economic conditions or the perception of gold as an investment asset could affect consumer decisions to purchase jewellery. p.32
Negative cash flows from operating activities have been experienced in previous periods, and negative cash flows may occur in future periods. p.33
Negative operating cash flows may materially impact the ability to operate the business and implement growth plans in the future. p.33
Reputational damage to the brand, name, or logo could have an adverse effect on the company's financial condition, cash flows, and results of operations. p.34
Inadequate or improperly structured hedging mechanisms, execution errors, or adverse market price movements may result in significant financial losses. p.36
Hedging activities are subject to counterparty and systemic risks associated with the exchanges or platforms through which transactions are executed. p.36
Default, insolvency, or operational failure of any counterparty or exchange may prevent the recovery of positions or cause substantial losses. p.36
Regulatory changes affecting hedging instruments or platforms may limit the ability to manage price risks effectively. p.36
The company aims to hedge up to 100.00% of the gold inventory planned or required for Registered Office and sales office rollouts, with the exact proportion depending on market trends, instrument availability, and business requirements. p.36
The hedging policy is reviewed annually or earlier if warranted by regulatory or market developments, or strategic changes in the business. p.36
The company faces significant competition in the Indian jewellery market, which may adversely affect market share due to changes in market trends, pricing, and customer preferences. p.36
Competition comes from both organized and unorganized players in the jewellery business. p.36
Larger competitors may have greater capital, technical capabilities, and financial resources than the company, enabling them to secure opportunities at lower prices. p.36
Larger competitors may provide promotional offers during festivals that the company may not be able to compete with. p.36
Failure to compete effectively in areas like design, affordability, pricing, and price transparency could lead to a decrease in market share and downward pressure on prices. p.36
The pricing of gold jewellery is extremely competitive due to its objectively verifiable value, resulting in limited control over pricing. p.36
The jewellery industry in India is traditionally dominated by family-owned businesses operating on trust, but the organized segment has grown rapidly. p.36
A significant portion of the unorganized sector operates through partnerships/proprietary concerns, unlike the company which is regulated by the Companies Act. p.36
The company cannot assure it will be able to compete effectively with the unorganized sector. p.37
The company cannot assure it will be able to compete successfully in the future against existing or potential competitors. p.37
The company requires significant amounts of working capital for continued growth. p.37
Inability to meet working capital requirements on commercially acceptable terms may adversely impact the business, financial condition, and results of operations. p.37
The business requires substantial working capital primarily to finance the purchase of raw materials. p.37
The company may need to obtain additional financing in the normal course of business as operations expand. p.37
Obtaining additional funds may be difficult in a timely manner or on favourable terms, potentially impacting debt covenants or ownership dilution if equity is raised. p.37
Fluctuations in interest rates may directly impact interest costs and adversely affect results of operations. p.38
Increased interest rates could increase interest payments, reduce funds available for business operations, and affect the ability to obtain additional debt. p.38
Reliance on external financing means that tightening credit availability or deterioration in creditworthiness may limit access to funding, leading to delays in procurement or production. p.38
Loss of gold during the jewellery manufacturing process can negatively impact the business and results of operations. p.38
Gold loss during production impacts the cost of production, inventory management, and overall profitability. p.38
Inability to effectively monitor, control, and recover gold loss may result in higher raw material consumption and reduced financial performance. p.38
Litigation and regulatory matters
Litigation
Court cases, tax disputes and regulatory proceedings involving the company, promoters and directors.
The section outlines the status of various legal and regulatory matters, stating that as of the prospectus date, there are no outstanding criminal proceedings, regulatory actions, or material civil litigations against the Company, its Directors, Promoters, or Key Managerial Personnel. It details specific materiality thresholds for disclosing pending civil cases, including monetary amounts relative to company turnover, net worth, and profit/loss averages. Furthermore, it specifies criteria for considering creditors as material based on trade payables and details regarding outstanding dues to creditors. Finally, it lists various material approvals and licenses obtained by the company and notes that applications for renewal or name changes are in process.
The section details various registrations and approvals obtained by the Company for its business operations, including professional tax registrations from both Telangana and Andhra Pradesh. It also lists various trade licenses, verification certificates for weights and measures, and lifetime membership in a trade association. Furthermore, the section covers approvals that were applied for but not received, and confirms that no material approvals have expired or that applications for renewal have been made. The text also includes disclosures regarding the approval process for the Offer, including resolutions passed by the Board and Shareholders, and confirmations from Promoter Selling Shareholders regarding their participation in the Offer for Sale. Finally, it outlines compliance with various regulations concerning the access to capital markets and the status of the Company and its promoters.
This section primarily addresses compliance and procedural aspects related to the issuance of the Draft Red Herring Prospectus, including confirmations regarding the status of Promoters and Directors concerning the Fugitive Economic Offender Act, the dematerialization process for Equity Shares, and requirements for financing arrangements under SEBI ICDR Regulations. It also includes extensive disclaimers regarding the responsibility of various parties for the accuracy of the disclosures and clarifies that the filing of the prospectus does not absolve the company of liabilities. Furthermore, it details various expert consents obtained and confirms that no capital issuances or rights issues have occurred in the preceding years.
The provided section details the price information for past issues handled by Book Running Lead Managers, including data for financial years 2026-2027, 2025-2026, and 2024-2025 for Emkay Global Financial Services Limited, and information for Valmiki Leela Capital Private Limited. It also outlines various procedures related to investor grievances, including timelines for redressal, compensation mechanisms for various bid blocking scenarios, and the company's compliance framework.
This section details the terms and conditions for an equity share offer, including the legal framework governing the offer, the nature of the issue (Fresh Issue and Offer for Sale), and various procedural aspects. It specifies the rules regarding the ranking of equity shares, dividend payment terms, pricing structure (Floor Price, Cap Price, Offer Price), and the process for allotment, including the use of dematerialized forms and various timelines for bid submission and processing. Furthermore, it outlines the requirements for minimum subscription levels and the procedures for handling delays or discrepancies in the allotment process.
This section details various aspects of the offer structure, including provisions regarding the transfer of equity shares, the option for investors to receive shares in dematerialized form, and procedures for the withdrawal of the offer. It outlines the financial details of the offer, including the total number of shares, face value, and the aggregate amount involved. Furthermore, it specifies different categories of bidders (QIBs, Non-Institutional, Retail Individual Bidders) and the rules for allocation, including provisions for various bid sizes and the proportionate allocation of shares. The text also discusses the process for blocking funds and compensation mechanisms in case of delays or issues with the allotment process.
This section details various procedural requirements and rules governing the Book Building Process for the equity share offer, including rules regarding liability, bid submission formats, and compliance with various regulations. It outlines specific allocations for different investor categories, such as QIBs, Mutual Funds, Non-Institutional Bidders, and Retail Individual Bidders. Furthermore, it discusses the implementation of the UPI payment mechanism, requirements for investor grievance redressal, and procedures for handling various types of bids and account blocking.
This section details various restrictions and requirements concerning the participation of different investor categories in the offer, including restrictions for Hindu Undivided Families (HUF) and Foreign Portfolio Investors (FPIs). It outlines specific rules regarding investment limits, documentation requirements, and how multiple bids from certain investors are treated. Furthermore, the text specifies rules for participation by Alternative Investment Funds (AIFs), Venture Capital Funds (VCFs), Foreign Venture Capital Investors (FVCIs), Limited Liability Partnerships (LLPs), banking companies, insurance companies, and various pension/provident funds. It also covers specific procedures for Anchor Investors and the general responsibilities of bidders regarding investment limits and the accuracy of their bids.
This section primarily details the procedural requirements and instructions for various bidders when submitting bids under the Red Herring Prospectus, including rules for different bidder categories like QIBs, Non-Institutional Bidders, and Retail Individual Bidders. It outlines strict guidelines regarding the submission of bid forms, the use of various payment mechanisms such as ASBA and UPI, and the necessary documentation to ensure compliance with SEBI regulations. The text specifies prohibitions against certain actions such as lowering bid amounts, using cash payments, or submitting forms on non-compliant paper. Furthermore, it lists technical grounds for the rejection of bid submissions.
This section details various procedural aspects related to the offer process, including different types of bids, rules regarding bid amounts, and procedures for resolving issues like delays in fund unblocking. It outlines rules for allotment based on different investor categories and specifies requirements for allotment advertisements and depository arrangements. Furthermore, it covers restrictions on foreign ownership of Indian securities under FDI policy and FEMA regulations, including provisions related to the transfer of ownership and investment in Indian entities.
This section primarily details the regulatory framework governing the company's articles of association, including provisions related to various laws and regulations. It outlines the applicability of certain regulations, the power of the Board to manage share capital, and the procedures for issuing and transferring share certificates. Furthermore, it discusses the provisions concerning the dematerialization of securities and the rights of persons to hold shares, including options for receiving certificates or holding securities with a depository.
This section details various provisions related to the company's articles of association, including the variation of member rights, the power to issue or re-issue preference shares, and procedures for increasing subscribed capital through various offers. It also covers restrictions on financial assistance for share purchases and the company's lien on shares, including rules for the transfer of shares and the board's power to decline registration of such transfers.
This section details various provisions related to the transfer, transmission, and forfeiture of shares and debentures, as well as the Board's powers concerning borrowing and alterations to the company's capital. It outlines rules for handling the death or insolvency of members, the process for transferring shares, and the procedures for dealing with unpaid calls or installments, including the forfeiture of shares. Furthermore, it covers the company's ability to borrow money and its power to alter the share capital, including increasing, consolidating, converting, or sub-dividing shares, and provisions related to capitalizing profits.
This section primarily outlines various procedural and substantive powers granted to the Board of Directors and the Company concerning corporate actions, including share capitalization, buy-backs, general meetings, and director appointments. It details the Board's authority to handle resolutions, issue securities, and manage various aspects of corporate governance such as calling meetings, handling minutes, voting rights, and the appointment and remuneration of directors.
This section primarily outlines various procedural and governance aspects related to the Board and Committees of the Company, including rules for meetings, quorum requirements, notice periods, and voting procedures. It details how resolutions are passed and the validity of acts done by the Board or Committees, even in cases of director appointments or disqualifications. Furthermore, the text covers provisions regarding the appointment and removal of key managerial personnel, the maintenance of statutory registers, the declaration and payment of dividends, and procedures for handling unpaid or unclaimed dividends.
This section primarily details provisions related to the lock-in of equity shares in connection with the Initial Public Offering (IPO) under SEBI ICDR Regulations, including provisions for handling pledged shares. It also lists various material contracts and documents that were attached to the Draft Red Herring Prospectus and made available for inspection. These include offer agreements, various agreements with different parties, resolutions from the Board of Directors, and various certificates and reports from Statutory Auditors and CRISIL.
The provided section primarily consists of declarations from various Directors certifying compliance with various laws and regulations, including the Companies Act, 2013, SEBI regulations, SCRA, and SCRR. These declarations confirm that the statements, disclosures, and undertakings made in the Draft Red Herring Prospectus are true and correct.
The provided section primarily contains declarations and certifications from the Chief Financial Officer and two Promoter Selling Shareholders, confirming compliance with various laws and the accuracy of statements made in the Draft Red Herring Prospectus. These declarations cover compliance with the Companies Act, 2013, SEBI regulations, and other relevant rules. The declarations also include disclaimers regarding the responsibility for statements made by the respective parties or other promoters.
Key points (262, showing 60)
There are no outstanding criminal proceedings involving the Company, Directors, or Promoters. p.346
The monetary amount of a claim by or against an entity or person is considered material if it exceeds the lower of 2% of the turnover, 2% of the net worth, or 5% of the average profit/loss after tax. p.346
The Materiality Threshold for civil cases is ₹2.83 Crore. p.346
There are no actions taken by regulatory and statutory authorities against the Company. p.347
There are no material civil litigations initiated against the Company. p.347
There are no criminal proceedings against the Key Managerial Personnel and members of Senior Management. p.348
There are no material civil litigations initiated by the Key Managerial Personnel and members of Senior Management. p.348
Creditors to whom the Company owes dues exceeding 5% of total trade payables are considered material creditors (i.e., 5% of ₹9.00 Lakh, which is ₹0.50 Lakh based on the latest Restated Financial Information as of March 31, 2026). p.349
7 material creditors were identified with an outstanding amount of ₹8.40 Lakh. p.349
NIL number of MSME creditors were identified. p.349
The Company has obtained a Certificate of Incorporation as “Deepa Jewellers Private Limited” dated May 5, 2016. p.350
The Company has obtained a Fresh certificate of incorporation dated September 15, 2025 consequent upon conversion to public company “Deepa Jewellers Limited”. p.350
The CIN of the Company is U74999TG2016PLC109435. p.350
The Company has obtained a Permanent Account Number AAFCD6847E issued by the Income Tax Department. p.350
The Company has obtained a Tax deduction account number HYDD07507D issued by the Income Tax Department. p.350
The Company has obtained the Goods and Services Tax registration numbers 36AAFCD6847E1ZK and 37AAFCD6847E1ZI for the states of Telangana and Andhra Pradesh respectively. p.350
Professional tax registration number PT36AAFCD6847E1ZK was issued by the Commercial Taxes Department, Government of Telangana. p.351
Professional tax registration number 37112553971 was issued by the Commercial Taxes Department, Government of Andhra Pradesh. p.351
The Company has an importer-exporter code bearing number 0916914909 issued by the Office of Joint Director General of Foreign Trade, Ministry of Commerce, Government of India. p.351
The Company has obtained a membership certificate from the Gem & Jewellery Export Promotion Council for the Financial Year 2026-2027. p.351
The Company has obtained a trade license bearing number 0033-430-0018 issued by the Commissioner, Greater Hyderabad Municipal Corporation. p.351
The Company has obtained a license bearing number 14424-2026-TC issued by the Commissioner, Vijayawada Municipal Corporation. p.351
The Company has obtained certificates of verification for weights or measures bearing certificate number R202511000749997 issued under the Legal Metrology Act, 2009 and Telangana Weights and Measures (Enforcement) Act, 1958. p.351
The Company has obtained lifetime membership of the Hitech City Jewellery Manufacturers Association, Hyderabad. p.351
The Company has obtained a certificate of registration for selling articles with hallmark issued by the Bureau of Indian Standards. p.351
There are no material approvals which the Company has applied for but not received as of the date of this Prospectus. p.351
There are no material approvals which have expired and applications for renewal have been made by the Company as of the date of this Prospectus. p.352
The Company has applied for four trademarks under the Trademarks Act, 1999, which are currently under examination or ready for examination. p.352
The Company does not have any patents applied and registered under the Patents Act, 1970. p.352
The Company does not have any designs applied and registered under the Designs Act, 2000. p.352
The Company, Promoters, members of the Promoter Group, Promoter Selling Shareholders, and Directors are not debarred from accessing the capital markets by SEBI. p.354
The Company, Promoters, or Directors have not been declared as Wilful Defaulters or Fraudulent Borrowers by any bank or financial institution in accordance with RBI guidelines. p.354
The Company confirms compliance with the Companies (Significant Beneficial Owners) Rules, 2018, as amended, to the extent applicable. p.355
The Company is eligible for the Offer in accordance with Regulation 6(1) of the SEBI ICDR Regulations based on criteria including net tangible assets, average operating profit, and net worth over preceding fiscal years. p.355
None of the Promoters or Directors have been declared as a Fugitive Economic Offender under Section 12 of the Fugitive Economic Offenders Act, 2018. p.356
The Company and the Registrar to the Offer entered into a tripartite agreement with NSDL and a separate agreement with CDSL for the dematerialization of Equity Shares. p.356
All Equity Shares held by shareholders are in dematerialized form. p.356
All Equity Shares are fully paid-up, and there are no partly paid-up Equity Shares as of the date of the Prospectus. p.356
There is no requirement for the Company to make firm arrangements of finance under Regulation 7(1)(e) of the SEBI ICDR Regulations through verifiable means towards at least 75% of the stated means of finance, excluding the amount to be raised from the Fresh Issue and existing identifiable accruals. p.356
The Company shall ensure that the number of Allottees under the Offer shall be not less than 1,000, failing which the entire application money shall be unblocked/refunded to the respective Bidders, in accordance with Regulation 49(1) of the SEBI ICDR Regulations and other applicable laws. p.356
The Book Running Lead Managers accept no responsibility save to the limited extent as provided in the Offer Agreement and Underwriting Agreement. p.357
The filing of the Draft Red Herring Prospectus does not absolve the Company from any liabilities under the Companies Act, 2013, or the requirement of obtaining statutory and/or SEBI clearances. p.357
The Book Running Lead Managers have provided a Due Diligence Certificate dated December 29, 2025 in the format prescribed by Schedule V Ecloj A) of the SEBI ICDR Regulations. p.357
Consents in writing have been obtained from various parties including Directors, Promoters, Book Running Lead Managers, and various bankers and auditors. p.358
The Company has received written consent from Statutory Auditors to include their name as an 'expert' for the examination report relating to Restated Financial Information. p.360
The Company has received written consent from a practicing company secretary to include their name as an 'expert' for the information in a certificate. p.360
The Company has not made any capital issuances in the three years preceding the date of the Prospectus. p.360
As on the date of the Prospectus, the Company does not have any subsidiary, group company, or associates. p.360
The Company has not made any rights issues or public issues (as defined under the SEBI ICDR Regulations) in the five years preceding the date of the Prospectus. p.360
No findings or observations pursuant to inspections by SEBI or any regulatory authority in India were material and required to be disclosed. p.360
Price information for past issues handled by Book Running Lead Managers is provided for Emkay Global Financial Services Limited, covering the current financial year and two preceding financial years. p.361
Price information for past issues is provided for Valmiki Leela Capital Private Limited, covering the current financial year and two preceding financial years. p.362
The company has obtained SCORES registration and authentication in terms of SEBI circulars related to investor grievance redressal. p.364
The company has not received any investor complaints in the three years preceding the date of the Prospectus. p.364
The company has appointed Vandana Modani as the Compliance Officer for the Offer. p.364
The company has entered into a lease agreement with Ashish Agarwal for the Registered Office for a period of 9 years and 11 months, requiring a payment of ₹2.40 Lakh per month. p.365
The company has not applied for any exemption from complying with provisions of securities laws granted by SEBI. p.365
Equity Shares are subject to various laws, including the Companies Act, SEBI ICDR Regulations, SEBI Listing Regulations, SCRA, SCRR, Memorandum of Association, and Articles of Association. p.366
Equity Shares are ranked pari passu with existing equity shares regarding rights to dividends, voting rights, and other corporate benefits. p.366
Dividends declared after the allotment date will be payable to allottees for the entire year according to applicable law. p.366
Who runs and controls the company
Promoters
The people or entities controlling the company, and what else they own.
This section details various aspects of the promoters' shareholding, acquisition history, and certain restrictions related to the company's securities. It lists the weighted average price at which securities were acquired by the promoters in the last year, and provides details on the average cost of acquisition over the last one, eighteen, and three years. Furthermore, it outlines the shareholding percentages of the promoters and the promoter group, and includes several clauses regarding the lack of financing arrangements, restrictions on altering the capital structure, and reporting requirements for transactions.
Key points (12)
Ashish Agarwal is a Promoter Selling Shareholder. p.101
Seema Agarwal is a Promoter Selling Shareholder. p.101
The weighted average price at which Equity Shares were acquired by Promoters in the last one year is detailed for Ashish Agarwal, Seema Agarwal, and Dev Agarwal. p.101
The average cost of acquisition of Equity Shares by Promoters is set out, with Ashish Agarwal and Seema Agarwal having a face value of ₹2 per share and Dev Agarwal having a face value of ₹2. p.101
The shareholding of Promoters, members of the Promoter Group, and additional top 10 shareholders is disclosed as a percentage of the pre-Offer and post-Offer paid-up equity share capital. p.101
The Promoter Group, which includes Chandrakala Agarwal, holds a negligible shareholding in the company. p.102
The company does not have any Shareholders entitled with the right to nominate directors or any other special rights. p.102
There are no outstanding warrants, options, debentures, loans or other instruments convertible into Equity Shares. p.103
The Company does not intend or propose to alter its capital structure for a period of six months from the Bid/Offer Opening Date by way of split, consolidation, or further issue of Equity Shares. p.104
Transactions in Equity Shares by Promoters and members of the Promoter Group during the period between the filing of the DRHP and the closure of the Offer shall be reported to the Stock Exchanges within 24 hours. p.104
Promoters and members of the Promoter Group shall not participate in the Offer, except to the extent of their participation in the Offer for Sale. p.104
Management & board
Directors and senior management: who they are, their background and pay.
The provided text details various aspects of the Indian gems and jewellery retail industry, including market trends, segment dominance, and demand drivers. The industry is highly sensitive to gold prices and is influenced by cultural factors, such as weddings and festivals. The market is transitioning towards greater formalization, with organized retail chains gaining share, while online retailing is also growing. Key segments include gold jewellery, studded jewellery, and other jewellery types, with gold jewellery traditionally dominating the market. Demand is linked to disposable income, urbanization, and the expansion of organized retail formats.
The industry showed a successful transition from a post-pandemic downturn into a phase of sustained and broad-based growth, with aggregate sales nearly tripling between FY20 and FY25. This growth is supported by rising disposable incomes, favorable demographics, strong wedding-related purchases, and continued market share gains by branded players. The industry is entering a more mature growth phase characterized by revenue expansion and increased consumer trust in organized jewellery retailers.
The analysis of the gems and jewellery industry in South India indicates significant market growth, with projections showing a CAGR of 3-5% between FY26 and FY30. Jewellery retail chains are gaining market share, with their segment growing rapidly due to consumer preference for certified products and organized retail formats. Key advantages of these retail chains include wider presence, better inventory management, sourcing of raw materials in large volumes, and investment in brand building. Regulatory changes, such as GST implementation and mandatory hallmarking, have also supported the growth of retail chains by reducing tax advantages for standalone stores.
The provided text details various aspects of the Indian gems and jewellery market, including different categories of jewellery based on usage (bridal, daily, fashion), market share distribution, and demand trends for specific items like Vaddanam. It highlights that bridal jewellery is heavier, while daily and fashion wear jewellery is lighter and focuses on minimalist designs. The text also discusses the growth drivers for Vaddanam, such as weddings and festivals, and the shift towards lighter, versatile designs. Furthermore, it covers market share statistics for different jewellery types and the impact of online marketplaces on the industry.
The provided text discusses various factors influencing gold prices in India, including currency fluctuations, geopolitical events, government policies, RBI policies, and domestic demand. It details how these factors interact to affect gold prices, noting that gold is heavily reliant on imports. The text also covers the growth of the B2B wholesale segment in the gems and jewellery industry, driven by formalization and digital transformation. Furthermore, it outlines demand drivers for the retail jewellery industry, such as seasonal events and the growth in disposable income and the perception of gold as a secure investment.
The text discusses various aspects of the Indian gems and jewellery industry, including consumer preferences, market challenges, and regulatory factors. Key points covered include the rise in preference for branded jewellery, the penetration of the online retail sector, and risks associated with gold price volatility and evolving government policies. The industry faces intense competition, high working capital requirements, and challenges related to sourcing raw materials and managing inventory.
This section details the company's product segments, revenue share breakdown across different product categories, and various financial metrics for several related entities. It lists revenue shares for different jewellery types, including those of competitors like Deepa Jewellers Ltd. and Khazanchi Jewellers Ltd., and provides financial data such as revenue from operations, operating EBITDA, profit after tax, and various profitability ratios for different companies. Furthermore, it outlines the company's business model, which involves designing, processing, and supplying hallmarked gold jewellery, along with job work services and trading activities.
The company details various financial performance metrics across fiscal years, including revenue from operations, EBITDA, profit after tax, and various return ratios. The company emphasizes its position within the organized wholesale gold jewellery market, highlighting its network of suppliers, designers, and a dedicated team. The company has established a strong presence across South India, which constitutes a significant portion of its revenue. Furthermore, the company maintains relationships with numerous jewellery retail chains and standalone stores.
The company emphasizes building trust with customers through a customer-oriented approach and services. The product portfolio includes a diverse range of gold jewellery, such as vaddanam and CNC machine cut bangles, and the company is recognized as a key processor and supplier in this sector. The company has established relationships with karigars and has plans to set up an in-house manufacturing facility to enhance operational control and reduce dependence on external labour. Furthermore, the company is expanding its geographical presence through new sales offices in South India and plans to diversify its product portfolio with new categories.
The company discusses its marketing efforts, noting that advertisement and sales promotion expenses for Fiscal 2026, 2025, and 2024 were ₹61.40 Lakh, ₹78.60 Lakh, and ₹49.10 Lakh, respectively. The company intends to continue investing in marketing and brand-building to support future revenue growth and establish relationships with customers. Operationally, the company plans to adopt technology, including a third-party digital application for design access and inventory management systems to optimize stock levels. Furthermore, efforts are planned to minimize gold wastage through specialized filtration and extraction mechanisms.
This section details various types of jewellery products, including earrings, forehead ornaments, hair accessories, rings, and bracelets. It describes the traditional and cultural significance of these items, noting that they are used for everyday wear and special occasions. Furthermore, the text outlines the company's operational setup, including the location of its current and proposed facilities, plans for facility expansion, and the processes involved in sales, which include inventory selection, hallmarking, quality checks, and dispatch.
The company outlines a comprehensive process covering order receipt, raw material procurement, quality control, product development, pricing, and marketing. The process involves receiving orders, verifying materials through hallmarking, conducting quality checks, and ensuring product integrity before dispatch. The company collaborates with independent artisans for manufacturing and focuses on continuous customer engagement to align designs with market trends. Furthermore, the company details its logistics, security measures, and marketing strategies across various digital and exhibition platforms.
The company undertakes initiatives to enhance customer satisfaction through after-sales services like jewellery cleaning and repairs, and by offering facilities to take back unsold jewellery to support ongoing business relationships. The market for the jewellery industry is expected to see continued growth driven by rising demand and technological shifts towards machine-made jewellery. Operations are subject to various risks, including product defects, fire, riots, and natural disasters, which are mitigated through various insurance coverage. The company employs structured gold hedging policies to manage price volatility related to gold procurement for inventory requirements.
The provided text outlines a comprehensive list of various Indian laws and regulations applicable to the company's operations, covering aspects such as trade standards, anti-money laundering guidelines, consumer protection, labor laws, tax laws, intellectual property laws, foreign investment regulations, and securities market regulations. It details numerous statutes that govern different facets of business conduct, including those related to weights and measures, employment conditions, and financial market activities.
The provided text discusses two sets of regulations: the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011 (SEBI SAST Regulations), and the Securities and Exchange Board of India (Prohibition of Fraudulent and Unfair Trade Practices relating to Securities Market) Regulations, 2003 (SEBI FUTP Regulations). The SEBI SAST Regulations mandate open offers for acquirers crossing certain thresholds to provide exit options for public shareholders, ensuring transparency in takeover activities. Furthermore, the SEBI FUTP Regulations aim to prevent manipulative practices like price rigging and pump and dump schemes, empowering SEBI to investigate and penalize such unfair conduct.
Key points (134, showing 60)
The gems and jewellery industry clocked a 20.7% CAGR between fiscal years 2022 and 2026. p.153
The Indian gems and jewellery retail industry is estimated at ₹12,88,700.00 Crore in fiscal 2026, with gold jewellery continuing to dominate overall consumption. p.154
Gold jewellery has traditionally dominated the gems and jewellery retail industry with 80-85% market share. p.154
The southern region has the highest market share by region in the Indian gems and jewellery retail industry, accounting for 38-43% market share. p.156
The industry witnessed a sharp rebound in FY22, with aggregate sales rising to Rs. 1,244.81 Bn and growth accelerated to 29%, supported by pent-up demand, improved economic activity, and gold’s continued appeal as a preferred investment and consumption asset. p.157
Aggregate sales revenue for key jewellery retailers from FY20-FY25 stood at Rs. 903.18 Bn in FY20, growing by 10% amid stable wedding and festive demand. p.157
Growth moderated to 7% in FY21 as pandemic-related disruptions constrained store operations and impacted consumer spending. p.157
Growth peaked at 35% in FY23, driven by strong wedding purchases, festive demand, store expansion initiatives, and increasing consumer preference for organized and branded jewellery retailers. p.157
Aggregate sales increased to Rs. 2,106.86 Bn in FY24, reflecting 25% growth, and climbed further to Rs. 2,540 Bn in FY25, representing a 20% year-on-year increase. p.158
The trend demonstrates the industry's successful transition from the pandemic-induced downturn to a phase of sustained and broad-based growth. p.158
Rising disposable incomes, favorable demographic trends, strong wedding-related purchases, festive demand, and continued market share gains by branded players are expected to support long-term growth. p.158
The industry has entered a more mature growth phase characterized by revenue expansion, increasing formalization, and consumer trust in organized jewellery retailers. p.158
GRT Jewellers started operations in 1964 in Chennai and operates in South India. p.158
Joyalukkas commenced operation in 2002 and has presence across multiple regions in India with a focus on southern states. p.158
Kalyan Jewellers is an established jewellery retailer in southern India with growing presence in other regions. p.158
Khazana Jewellery started operations in 1976 at Nellore and opened its first retail store in 1989 in Chennai, mainly operating in the South Indian region. p.158
Malabar Gold started in 1993 in Kerala and is a gold jewellery retailer with retail stores across 12 countries. p.158
Titan Company Limited started as a joint venture between the Tamil Nadu Industrial Development Corporation and Tata group in 1984 and launched the first Tanishq store in 1994. p.158
Tribhovandas Bhimji Zaveri Limited commenced operations in 1864 and was reconstituted as a public limited company in December 2010. p.158
The B2B gems and jewellery industry in South India is projected to grow at a CAGR of 3-5% between FY26 and FY30. p.163
Jewellery retail chains accounted for 54-59% share of the South Indian gems and jewellery market in fiscal 2026. p.163
Jewellery retail chains are expected to increase their market share to 58-63% by fiscal 2030. p.163
The advent of nationwide jewellery retailing began in the 1990s, when several regions started expanding their brands at a pan-India level. p.163
The implementation of GST has reduced the tax advantage previously enjoyed by jewellery standalone stores. p.163
Government mandate of compulsory hallmarking of gold jewellery is expected to bridge the price differential between jewellery retail chains and jewellery standalone stores. p.163
Jewellery retail chains have wider retail presence across several cities compared to jewellery standalone stores. p.166
National and regional jewellery retailer chains can purchase raw material in large volumes with easier access to credit. p.166
Jewellery retail chains use various new technologies, such as CAD/CAM, for the development of new jewellery designs. p.166
Jewellery retail chains invest significant amounts in brand building and advertisements to gain a competitive advantage. p.166
Consumers in metro cities are using online channels for jewellery purchase, and key jewellery brands have launched online formats. p.166
Bridal wear jewellery ranges from 30 to 250 gm with 23k, 22k, and 18k variants. p.168
Daily and fashion wear jewellery is lighter, ranging from 5 to 30 gm. p.168
Bangles and chains form the largest market share in the gems and jewellery retail industry with 30-40% share each. p.170
The market share of necklaces is estimated to be 15-20% in the gems and jewellery industry. p.170
CNC technology drives demand for bangles by enabling highly detailed and finely crafted designs. p.170
The share of online retail in the overall gems and jewellery retail industry is estimated to grow to 5-7% by fiscal 2026. p.172
A weaker Indian Rupee against the US Dollar may lead to higher gold prices in India, as gold is majorly imported. p.174
Changes in import duty, taxes, or restrictions on gold imports can cause fluctuations in gold prices. p.174
The Government of India increased the effective import duty on gold to 15% effective May 13, 2026, reversing a duty reduction announced in July 2024. p.174
When the RBI and other central banks buy gold, demand increases and investor confidence in gold as a safe-haven asset strengthens. p.174
High inflation drives investors to buy gold to preserve purchasing power, and low interest rates boost gold demand as alternative investments offer lower returns. p.174
The B2B wholesale segment in India’s gems and jewellery industry is growing due to the introduction of GST, mandatory hallmarking, and evolving compliance standards. p.175
Digital Transformation is driving B2B wholesalers to use online platforms and ERP systems to improve inventory management and logistics. p.175
The jewellery retail sector experiences strong demand cycles aligned with weddings, festivals, birth occasions, and the harvest season. p.176
India's per capita income grew at a CAGR of 6.6% between FY23 and FY26, rising from Rs 1,59,557 in FY23 to Rs 1,93,480 in FY26. p.177
The government reduced the gold import duty from 15% to 6% in July 2024, which reduced procurement costs for jewellers. p.180
The BIS Hallmarking Regulations mandate hallmarking for major purity categories of gold. p.180
The Gem & Jewellery Skill Council of India (GJSCI) supports skill development across various aspects of the industry to address skilled labour shortages. p.181
Jewellery retail is highly capital-intensive, requiring significant investment in precious materials, and new entrants face high working capital requirements. p.181
The industry faces intense competition from organized chains, regional players, and online jewellery retailers. p.181
The ability to offer innovative and trend-driven designs is crucial for success in the jewellery industry. p.181
Deepa Jewellers Ltd. revenue share for Vaddanam was 41.85% in FY26. p.183
Khazanchi Jewellers Ltd. showed a Gold Bullion revenue share of 47.63% in FY24. p.183
Shringar House Of Mangalsutra Ltd. showed a Sale of Product of 98.11% in FY26. p.183
Revenue from operations for Deepa Jewellers Ltd. in FY26 was ₹1,926.68 Crore. p.183
Revenue from operations for Shringar House Of Mangalsutra Ltd. in FY26 was ₹2,245.82 Crore. p.183
Operating EBITDA for Deepa Jewellers Ltd. in FY26 was ₹146.34 Crore. p.184
Return on Equity for Deepa Jewellers Ltd. in FY26 was 56.45%. p.184
Revenue from operations for Shanti Gold International Ltd. in FY25 was ₹132.66 Crore. p.184
Return on Capital Employed for Shanti Gold International Ltd. in FY25 was 27.06%. p.184
Related-party transactions
Business done between the company and people or firms connected to its owners.
The section details various financial metrics and risk disclosures for the company. It confirms the absence of contingent liabilities and off-balance sheet arrangements that could materially affect the company's financial condition, revenues, or liquidity. The text summarizes contractual obligations and provides information on the maturity profile of financial liabilities, including borrowings, trade payables, and lease liabilities across different fiscal years. Furthermore, it outlines various credit risks, including credit risk related to customers, lease deposits, and cash/cash equivalents, along with considerations for market risks such as interest rate risk, currency risk, and liquidity risk.
This section details various clauses within the company's loan agreements concerning default and covenants. It outlines penalties for interest on defaults, lists various events of default, and specifies the consequences such as immediate payment demands, cancellation of facilities, and enforcement of security. Furthermore, it describes the principal terms of unsecured loans, including their tenor, interest rate, and the lack of a fixed repayment term.
Key points (19)
There are no contingent liabilities as per Ind AS 37 - Provisions for Fiscal 2026, Fiscal 2025, and Fiscal 2024. p.339
There are no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on the company's financial condition, revenues, or expenses. p.339
The table summarizes the maturity profile of financial liabilities, showing totals for borrowings, trade payables, other financial liabilities, and lease liabilities as at March 31, 2026, 2025, and 2024. p.339
Credit risk is exposed from operating activities, security deposits with lessors for leased properties, balances with banks, and other financial assets. p.340
The company monitors outstanding receivables and the credit worthiness of counterparties to evaluate concentration risk with trade receivables as low. p.340
The company manages credit risk on lease deposits with landlords through executed lease agreements, periodic review of lease terms, and timely recovery of deposits. p.340
The company's credit period for trade receivables generally ranges from 30 to 60 days. p.340
Market risk includes interest rate risk and currency risk, affecting financial instruments such as borrowings, deposits, trade receivables, and other financial instruments. p.340
The company monitors foreign currency exposures and manages risks through appropriate treasury and business practices, noting no outstanding foreign currency-denominated monetary financial assets or liabilities that gave rise to significant unhedged foreign currency risk exposure as of March 31, 2026, 2025, and 2024. p.340
Exposure to interest rate risk primarily relates to floating interest rate borrowings, while investment in deposits with banks and loans are fixed interest rates. p.341
The company is bound to pay additional interest to lenders for defaults in the payment of interest or other monies due and payable, charged at 2.00% per annum over the applicable interest rate. p.344
Certain corporate actions require the prior written consent of lenders, including changes in ownership/control, management, constitutional documents, line of business, ownership structure, and issuance of further capital or loans. p.344
Events of default include failure to pay amounts due to banks, breach of covenants, cessation or change of business, and winding-up or bankruptcy of the borrower. p.344
Consequences of events of default may include declaring all amounts payable immediately, cancelling facilities, levying additional interest or penal charges, enforcing security, and repossession of hypothecated assets. p.344
Unsecured loans obtained by the Company are subordinate to the Working Capital Loan and are treated as long-term loans. p.345
The rate of interest charged on these unsecured loans is 6.00% p.a. p.345
There is no pre-payment clause specified for these loans. p.345
There is no penal interest specified for these loans. p.345
There is no fixed repayment term for the unsecured loans since they are subordinated to the working capital loan. p.345
Updates since the first filing
Addenda, corrigenda and the abridged prospectus, newest first.
This section details the corporate identity of Deepa Jewellers Limited, including its registered office address and contact information. It outlines the promoters of the company, which are Ashish Agarwal, Seema Agarwal, and Dev Agarwal. The document also specifies the details regarding the offer to the public, including the type and size of the issue, and compliance with relevant SEBI regulations. Furthermore, it provides disclosures about the selling shareholders, risks associated with the first offer, and the proposed listing of the equity shares.
The section details various aspects of the company's structure, including funding requirements, shareholding patterns, financial performance, and risk factors. It outlines the estimated funding for long-term working capital needs, specifies the pre- and post-offer shareholding of promoters and top shareholders, presents restated financial information for recent fiscal years, lists key performance indicators, and discloses several material risk factors related to customer concentration, revenue dependency, inventory management, raw material procurement, and cash flow concerns.
This section clarifies certain limitations and disclaimers related to the offering of equity shares. It states that the company currently has no group companies as of the date of the Red Herring Prospectus. Furthermore, it details restrictions regarding the registration and sale of equity shares under U.S. securities laws, stipulating that they are offered and sold only outside the United States through 'offshore transactions' under Regulation S. The section also warns that the equity shares have not been registered, listed, or qualified in any other jurisdiction outside India, and that bids may be restricted based on the laws of those jurisdictions.
Key points (24)
The registered office address is Ground floor and first floor, door no. 3-6-343 & 344, Basheerbagh, Himayathnagar, Hyderabad-500029, Telangana, India. p.1
The promoters of the company are Ashish Agarwal, Seema Agarwal, and Dev Agarwal. p.1p.3
The offer is being made in compliance with Regulation 6(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018 (SEBI ICDR Regulations). p.1
The face value of the Equity Shares is ₹ 2 each. p.1p.2
The proposed Equity Shares are to be listed on the BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”). p.2
The company is engaged in the business of processing and supplying 22 karat gold jewellery, job-work services, and trading of jewellery and related products. p.3
The total customer base as of July 31, 2026, includes 373 customers, comprising 47 jewellery retail chains and 326 standalone stores. p.3
The company is in the process of setting up an in-house manufacturing facility spanning across 6,696.00 square feet in Hyderabad (“Proposed Facility”). p.4
The B2B gems and jewellery industry in India demonstrated strong growth, with market size increasing from ₹3,3,000.00 Crore in FY22 to ₹7,30,100.00 Crore in FY26. p.5
Funding for long-term working capital requirements towards procurement, maintenance, and inventory scaling is estimated at ₹215.00 Crore. p.6
The amount utilized for general corporate purposes shall not exceed 25% of the Gross Proceeds, and this amount is to be finalized upon determination of the Offer Price. p.6
The aggregate pre-Offer and post-Offer shareholding of Promoters, members of the Promoter Group, and additional top 10 shareholders is detailed, showing various shareholding numbers and percentages. p.6
Net worth for the fiscal year ended March 31, 2026, was ₹238.07 Crore. p.7
Revenue from operations for Fiscal 2026 was ₹1,926.68 Crore. p.7
The inventory holding period for Fiscal 2026 was 18 days. p.7
Top 10 customers accounted for 64.67% of the revenue from operations for Fiscal 2026. p.8
The company is subject to strict quality requirements, and sales depend on quality controls. p.9
The company is dependent on third-party karigars for production and manufacturing, with no formal agreements in place with some. p.9
Negative cash flows from operating activities have been experienced in previous periods, and future negative cash flows are not guaranteed. p.10
The Company does not have any Group Companies as of the date of the Red Herring Prospectus. p.11
Equity Shares offered have not been and will not be registered under the U.S. Securities Act or any state securities laws in the United States. p.11
Equity Shares may not be offered or sold within the United States unless an exemption applies or the transaction is not subject to registration requirements. p.11
Equity Shares have not been and will not be registered, listed or otherwise qualified in any other jurisdiction outside India. p.11
Equity Shares are being offered and sold only outside the United States in ‘offshore transactions’ as defined in, and in reliance on, Regulation S under the U.S. Securities Act and applicable laws. p.11
An earlier full draft. The main analysis above reflects the latest version; open the document to compare.
Deepa Jewellers Limited IPO: common questions
Short answers drawn from the filings above.
How big is the Deepa Jewellers Limited IPO?
Deepa Jewellers Limited's IPO comprises a fresh issue of ₹250 Cr and an offer for sale of ₹210 Cr, according to its Prospectus. The price band was ₹168.00 to ₹177.00 per share and the final offer price was ₹177.00 per share.
What are Deepa Jewellers Limited's revenue and profit?
Deepa Jewellers Limited reported revenue from operations of ₹1,927 Cr in FY26, +37.9% versus FY25. Net profit was ₹105 Cr (FY25: ₹41 Cr). Revenue grew at a compound rate of 37.1% a year from FY24 to FY26. Figures are read from the Prospectus, as printed there.
How much do promoters own in Deepa Jewellers Limited?
Promoters hold 100.0% of Deepa Jewellers Limited before the IPO. Largest holders listed: Ashish Agarwal (48.8%); Seema Agarwal (48.8%); Dev Agarwal (2.4%).
How will Deepa Jewellers Limited use the IPO money?
The fresh-issue proceeds are earmarked for: Funding long-term working capital requirements towards procurement, maintenance and scaling up of inventory by our Company (₹215 Cr); General corporate purposes (₹12 Cr). The offer-for-sale portion goes to the selling shareholders, not the company.
What are the red flags in Deepa Jewellers Limited's Prospectus?
We fact-checked 73 claims from the filing against the open web: 0 raised a high concern, 1 medium and 2 low. The most notable: The search results point to various filings and information related to Deepa Jewellers Limited, including a Red Herring Prospectus and mentions of litigation… This is an automated screen, not a verdict; each finding links to its sources.
What does Deepa Jewellers Limited do?
Forget the hype: the IPO of Deepa Jewellers Limited is shadowed by serious legal clouds. Our investigation dives into the filings, revealing concerning litigation proceedings that investors need to understand before making any decisions.
Who manages the Deepa Jewellers Limited IPO?
Book running lead managers: Emkay Global Financial Services Limited, Valmiki Leela Capital Private Limited. Registrar to the offer: Bigshare Services Private Limited. Shares are proposed to list on BSE and NSE.
Where can I read the original Deepa Jewellers Limited IPO documents?
All 3 filings for Deepa Jewellers Limited (DAP, RHP, Prospectus) are listed on this page with links to the original PDFs on SEBI's website. Every page reference cites the exact page of the source document.
Source documents
Every page reference on this site links to the original SEBI PDF.