Business & industry
What the company actually does, its customers, competition and the industry it sells into.
The industry analysis relies on an industry report prepared by Dun & Bradstreet, which is commissioned and paid for by the company. Global economic forecasts suggest a modest growth environment for the sector, with projected growth rates for 2026 and 2027 being around 3.1% and 3.2% respectively. The global gems and jewellery industry has shown resilience despite challenges from trade policies and geopolitical uncertainties, benefiting from rising global income levels in key markets. Trade flows remain concentrated in major manufacturing and trading centers, and the industry is adapting to changing consumer preferences.
This section provides macroeconomic data related to India's economic performance, including Gross Value Added (GVA) growth across various sectors, investment trends, and private consumption. The industrial sector showed steady growth, while the services sector remained the largest contributor to GVA. Various indices for investment, such as Gross Fixed Capital Formation (GFCF), showed positive trends, particularly in the second half of FY 2025-26. Furthermore, there are observations regarding inflation, noting price pressure in the jewellery category due to imported gold dependency and currency fluctuations.
The provided text covers various economic indicators, including inflation rates, export performance in the gems and jewellery sector, and domestic demand drivers. Inflation in the jewellery category showed significant pressure, with silver jewellery inflation at 155.23% and gold/diamond/platinum jewellery inflation at 40.93%. India's gems and jewellery exports declined due to US tariffs, although diversification into other markets was observed. The gold import value showed growth, and the government announced a hike in custom duty on gold imports. Furthermore, the infrastructure sector is receiving a boost from government focus, and domestic demand is supported by a growing middle class and improving income levels.
The provided text discusses various macroeconomic trends in India, including the growth of gross and household savings, the expansion of the urban population, and trends in Foreign Direct Investment (FDI). It also details the structure and importance of the global gems and jewellery industry, highlighting India's significant role in this sector. Furthermore, the text covers scenarios for global gold supply, noting the balance between mine production and recycling activities.
The global gold mining industry shows a stable growth trajectory, with production increasing from 3,568.9 tonnes in 2021 to a record 3,671.6 tonnes in 2025, supported by factors like elevated gold prices and sustained demand from central banks and the jewellery sector. Key producing countries include China, Russia, and Australia, which together account for a significant portion of global output. Furthermore, recycled gold supply has shown a steady upward trend, reflecting growing emphasis on sustainability. The global gold bullion market is characterized by elevated prices and strong investment demand, with various segments like jewellery and technology applications showing specific demand patterns.
The analysis covers the dynamics of the global and domestic jewellery market, focusing on demand trends, market concentration, and India's role in the sector. Global jewellery demand showed a contraction from 2022 to 2025, driven by high gold prices impacting affordability. Demand is highly concentrated in Asia-Pacific, with India being the most resilient demand hub. India's gems and jewellery sector is a significant contributor to the Indian economy, generating substantial exports and employment. The industry benefits from various government policies aimed at supporting its growth and modernization.
The Indian jewellery market is characterized by a shift in consumer behavior, moving away from high-purity gold towards lighter, lower-karat options due to changing trends and affordability concerns. While 22K jewellery remains dominant, there is growing interest in 9K gold products, especially in urban and fashion-oriented segments. Gold consumption is highly seasonal, peaking around weddings and festivals, which are tied to cultural customs and agricultural income cycles. Furthermore, gold prices have shown a strong upward trend, reflecting its role as an investment and store of value, and the market is increasingly formalizing through regulatory frameworks.
The demand environment for Indian jewellery is shaped by cultural factors like gifting and trust mechanisms, alongside macroeconomic conditions such as discretionary spending trends. Key demand drivers include weddings and festivals, which significantly impact gold demand, though price volatility has led to consumer shifts towards lighter designs. The industry is evolving through various trends, including the adoption of modern manufacturing techniques and the rise of lab-grown diamonds, alongside challenges related to import dependence and regulatory compliance. The COVID-19 pandemic also caused severe disruptions across the global and domestic jewellery sectors, forcing adaptations towards digital platforms and product innovation.
The retail jewellery sector faced significant challenges during the pandemic, including reduced footfall and a shift in consumer spending towards essential goods. India's gems and jewellery exports also experienced a downturn due to global demand slowdown and logistical constraints. The industry operates under a comprehensive regulatory framework involving various bodies like the Ministry of Finance, RBI, DGFT, and BIS to ensure transparency and quality. Government initiatives include schemes like the Gold Monetization Scheme and Sovereign Gold Bond Scheme to mobilize gold reserves. Furthermore, various regulations like the PMLA and Duty Drawback Scheme govern transactions and exports, while the BIS mandates hallmarking to guarantee product authenticity.
The analysis covers trends in the Indian gems and jewellery export and import sectors, detailing fluctuations in gold and the significant growth in gems and jewellery imports. Exports of gems and jewellery have shown a gradual contraction, while gold exports have experienced volatility tied to global trade cycles. Key export destinations are heavily concentrated in the UAE, which serves as a primary trading hub. Conversely, domestic demand for gems and jewellery is showing strong structural growth, driven by cultural traditions and rising consumer preference for certified products. The retail sector is characterized by a mix of traditional family-owned jewellers and a growing presence of organized, branded players.
The text describes various segments within the Indian jewellery industry, detailing different retail channels and consumer trends. It covers department stores, e-commerce platforms, omnichannel strategies, direct-to-consumer models, and duty-free outlets. Furthermore, it discusses the impact of e-commerce on transparency, consumer reach, and shifts in product preferences towards lighter jewellery. It also outlines challenges such as price volatility, supply chain disruptions, and changing consumer demands, alongside key strengths of certain brands in the sector.
Tribhovandas Bhimji Zaveri Limited is a retail-focused jewellery company engaged in the marketing and sale of diverse jewellery products using gold, silver, platinum, diamond, and other precious stones through its retail showrooms in the Saurashtra region of Gujarat. The company's product portfolio spans traditional, contemporary, bridal, festive, and daily wear jewellery. The company operates four retail showrooms, including three in Rajkot and one in Jamnagar, and specializes in quality creations in yellow, white, and rose gold, as well as silver. The retail showrooms serve as the primary channel for marketing and sales, offering customers personalized assistance. The company procures finished jewellery products from domestic suppliers primarily located in Maharashtra and Gujarat.
The company offers a diverse range of jewellery products, including 9-karat jewellery, alongside gold and silver bullion products such as bars and coins. The company has expanded its physical presence by commencing operations at new showrooms in the Saurashtra region of Gujarat. Furthermore, a new brand, 'AEVUM', was introduced in Fiscal 2025, focusing on lightweight jewellery and accessories made with diamonds and platinum. The product portfolio spans various categories, including traditional, bridal, festive, and contemporary jewellery, all aimed at catering to different customer preferences and market trends.
The company offers a diverse portfolio of bullion products including gold and silver bars and coins for investment, gifting, and savings purposes. The business relies heavily on its retail stores, which serve as the primary channel for showcasing jewellery collections. The company employs a cluster-based expansion strategy to increase supply chain efficiencies and brand visibility in local markets. The retail strategy is designed to cater to different customer segments by offering diverse jewellery designs across various price points and occasions.
The company is operating in the jewellery industry, which is seeing a shift towards affordable and lightweight gold jewellery, such as 9-karat gold, due to rising gold prices. The company has expanded its product portfolio by introducing 9 karat gold jewellery and launched a new brand, 'AEVUM', focusing on lightweight jewellery made with diamonds and platinum. The company offers a diversified portfolio including jewellery, gold and silver bullion products, and various lifestyle items. Operations involve cluster-based store expansion in Gujarat and targeted marketing efforts across traditional and digital platforms. Furthermore, the company has implemented processes to source gold through customer exchange and recycling to mitigate risks associated with gold price fluctuations.
The company's business operations encompass inventory management, information technology, and logistics for the jewellery sector. The procurement process involves verifying jewellery from various suppliers before distribution to the showroom network. The company employs a structured inventory management system, including demand-based procurement decisions and inventory rotation to manage stock levels. They utilize an ERP system for real-time inventory monitoring and traceability, and they rely on a limited number of vehicles for transportation between offices and showrooms. The company caters to a broad customer base in the Saurashtra region of Gujarat with a diverse product portfolio.
This section details various aspects related to the company's operational setup, including the leasing and rent details for different showrooms, and outlines several key regulations and policies applicable to their business. It discusses various BIS regulations concerning the marking of precious metal articles, rules related to gold loans, and guidelines under the Prevention of Money Laundering Act and other anti-terror financing laws.
This section details various Indian laws and regulations that may be applicable to the company's operations, including provisions related to precious metals and stones, taxation laws, labour laws, environmental regulations, intellectual property laws, and information technology regulations. It also mentions various acts concerning company formation, contract law, and competition to ensure compliance across different operational areas.
This section primarily details various laws and regulations applicable to the company, primarily focusing on competition, contract law, and securities market conduct in India. It outlines several key acts and regulations that govern different aspects of business operations and investor relations. These include provisions related to anti-competitive agreements, the sale of goods contracts, negotiable instruments, and stringent rules for listed companies concerning disclosure, insider trading, and takeovers.
Key points (219, showing 60)
- Industry and market data was obtained from the Dun & Bradstreet report titled “Gems & Jewellery Secor in India” dated July 2026. p.151
- The Dun & Bradstreet Report is available on the company's website. p.151
- Global growth is projected at 3.1% in 2026 and 3.2% in 2027, which is slower than the recent pace of about 3.4% in 2024–25. p.151
- Global headline inflation is expected to rise to 4.4% in 2026 and decline to 3.7% in 2027. p.151
- North America's Gross National Income (GNI) increased from USD 23.11 trillion in CY2020 to USD 31.41 trillion in CY2024. p.152